SAMPLE OF GLOBAL MARKETING about Sate Kajang
Table of Contents
EXECUTIVE SUMMARY 2
1. INTRODUCTION 3
2. COUNTRY INFORMATION 4
A. Market Potential Index 4
Market Size 4
Market Intensity 5
Market Growth Rate 5
Market Consumption Capacity 6
Commercial Infrastructure 6
Market Receptivity 7
Economic Freedom 7
Country Risk 8
B) Macro Environment 8
Political 8
Economic and Trade information 9
Socio-cultural 9
Technological 10
3. MARKET EVALUATION TABLE 10
4. GE MATRIX 12
Market Size 12
Market Share 13
Future Projection 13
5. RECOMMENDATION 14
6. CONCLUSION 15
7. APPENDICES 16
Appendix A: GE MATRIX 16
8. REFERENCE 17
EXECUTIVE SUMMARY
This report analyses the Satay Kajang Restaurant .Due to its expansion into corporate company. Forecast to expand into global market would be of benefit, basing on favorable factors of general descriptions of the country which is China. Also due to reliable market potential index factors like market size, market intensity, market growth, consumption capacity, commercial infrastructure, market receptivity, economic freedom and country risk. Moreover, the data analysis looks into macro environment factors such as political, economic and trade information, socio cultural as well as technological attractiveness to Satay Kajang. Much less, the analysis dig into the evaluation of macro environment to assess how suitable are the factors for establishment of the company in the new business environment. Lastly, the report concludes and gives some suggestion on entering the China’s food and beverage industry due to high opportunities of the industry attractiveness and business unit strength.
1. INTRODUCTION
Sate Kajang Hj Samuri is the highly successful satay operator from Kajang. Its large business with outlets everywhere is a generic name for a style of sate where the meat chunks are bigger than normal and the sweet peanut sauce served along with a portion of fried chilli paste. The main headquarter is located in Medan Sate Kajang Selangor, also most of its outlets are
EXECUTIVE SUMMARY 2
1. INTRODUCTION 3
2. COUNTRY INFORMATION 4
A. Market Potential Index 4
Market Size 4
Market Intensity 5
Market Growth Rate 5
Market Consumption Capacity 6
Commercial Infrastructure 6
Market Receptivity 7
Economic Freedom 7
Country Risk 8
B) Macro Environment 8
Political 8
Economic and Trade information 9
Socio-cultural 9
Technological 10
3. MARKET EVALUATION TABLE 10
4. GE MATRIX 12
Market Size 12
Market Share 13
Future Projection 13
5. RECOMMENDATION 14
6. CONCLUSION 15
7. APPENDICES 16
Appendix A: GE MATRIX 16
8. REFERENCE 17
EXECUTIVE SUMMARY
This report analyses the Satay Kajang Restaurant .Due to its expansion into corporate company. Forecast to expand into global market would be of benefit, basing on favorable factors of general descriptions of the country which is China. Also due to reliable market potential index factors like market size, market intensity, market growth, consumption capacity, commercial infrastructure, market receptivity, economic freedom and country risk. Moreover, the data analysis looks into macro environment factors such as political, economic and trade information, socio cultural as well as technological attractiveness to Satay Kajang. Much less, the analysis dig into the evaluation of macro environment to assess how suitable are the factors for establishment of the company in the new business environment. Lastly, the report concludes and gives some suggestion on entering the China’s food and beverage industry due to high opportunities of the industry attractiveness and business unit strength.
1. INTRODUCTION
Sate Kajang Hj Samuri is the highly successful satay operator from Kajang. Its large business with outlets everywhere is a generic name for a style of sate where the meat chunks are bigger than normal and the sweet peanut sauce served along with a portion of fried chilli paste. The main headquarter is located in Medan Sate Kajang Selangor, also most of its outlets are