Sample Questions: Business Studies

Level M Business Studies

Page 1 of 10

1415 – Business Studies
Term 1 Week 10
Week 10 (Nov. 02 – 06)
AMS : 81008
Sample Questions Exam

1. Which of the following would not be a reason why businesses advertise their products?
(i)
(ii)

to provide a public service to arouse interest in the product

Reference:

Business Studies Level M, Chapter 5.36

Solution:

(i)

2. Which of the following is a type of advertising?
(i)
(ii)

affirmative, showing all its customers’ opinions about the product informative, giving information about the product, its availability and details about the quality of what is being sold

Reference:

Business Studies Level M, Chapter 5.37

Solution:

(ii)

3. Which of the following factors would not affect a firm’s decision about the use of appropriate advertising media? (i)
(ii)

the stage of the product life cycle the number of wholesalers

Reference:

Business Studies Level M, Chapter 5.38

Solution:

(ii)

4. Which of the following are steps of the advertising process?
(i)
(ii)
(iii)

set objectives decide the advertising budget create an advertising campaign

Reference:

Business Studies Level M, Chapter 5.39

SABIS® Proprietary

Level M Business Studies
Solution:

Page 2 of 10

(i), (ii) and (iii)

5. How can the effectiveness of advertising be determined?
Reference:

Business Studies Level M, Chapter 5.39

Solution:

the level of consumer demand for the product/service

6. Which advertising medium would best help a fitness centre advertise its new body toning and strengthening programme? Reference:

Business Studies Level M, Chapter 5.40

Solution:

health and fitness magazine

7. What would not be considered when advertising on television?
(i)
(ii)

how often to show the advertisement the availability of other similar advertisements

Reference:

Business Studies Level M, Chapter 5.40

Solution:

(ii)

8. Which advertising