Nguyen Van A
CAREER Objective:
SALES/TRADE MARKETING FIELD
PERSONAL DETAIL
Date of birth: June 30th 1984 Place of birth: Da nang
Address: Dist. 12, HCMC.
Mobile:
Email:
Health: Good
Marital Status: Married
SUMMARY OF QUALIFICATIONS
“Key Account Management” by ISM Center
“Trade & Shopper Marketing” by ISM Center
“Project Management” by G&H Training
“Building Brand Leadership” by Institute of Applied Marketing (IAM)
“Merchandising” by GLOBAL TEAM International Marketing Consultant
EDUCATION
2004 – 2008
+ Degree: Bachelor of Economics.
+ Major : Marketing Administration – University of Economics HCMC
2009 Toeic 900
Van Minh Language Centre
RELEVANT EMPLOYMENT
Nov 2009 – Present: SAVIET COMPANY
+ Position: Sales Manager
Develop Go-to-market plan for GT & MT channels (sales model, distribution model, merchandising strategy, pricing strategy, prioritized portfolio by channel, measurable KPIs …) base on brand positioning, target audience, adjacency category and shopper behaviour.
Start-up distributor selection from beginning to the end (screening, evaluates, call bidding, negotiate commercial terms, setting and align KPIs ...)
Develop and amplify supporting tools for trade: promotion, POSM, sell presenter, handling objection tool, incentive scheme & respective execution guideline.
+ Key Achievement:
Total turnover of Sunny category in 2010 grow 26% vs last year.
Team Contribution Award for reaching high result vs. target.
March 2008 – Oct 2009: UUC. COMPANY
+ Position: Sale Manager
Define growth opportunity of Oral Care Category in Vietnam via 4 angles: portfolio, channels, merchandising and promotion with support from internal data and market research data (Retail Audit, Gain & loss, U&A, Shopper behaviour…)
Propose sales target from building volume forecast with impact of promotion, seasonality and Marketing campaign.
Manage performance of Oral Care Category: channels conflicts, performance by brand by channels, budget …
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