Preview

Samsonite

Good Essays
Open Document
Open Document
1590 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Samsonite
A HUNDRED YEAR OLD JOURNEY

It was an afternoon with a historical ring to it; from the palatial venue; Taj to the century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe!

Dr.Ramesh Tainwala; President Samsonite Greater Asia, which includes Asia, Australia, Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand.

Anusha Dandekar, dressed in a business attire emceed the evening and emphasised Samsonite’s unique blend of style and substance.

As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated luggage, the first ever use of metal in luggage ; the first practical business case – Classic Attache, the first ever polypropylene suitcase commonly called hard luggage; three-digit locking systems; 2-wheeled uprights for easier manouverability; 4-wheel spinners , to its latest innovation cosmolite; the lightest and sturdiest Samsonite ever; this was a slice of delectable world travel history.

Shaina NC was proud to collect her Cosmolite from none other than Dr.Ramesh Tainwala; a bright red classy piece of luggage; and spoke of legacy and lineage as important qualifiers for brands.

It was interesting to note how Dr. Tainwala; hailing from Ranchi Bihar; and today a globetrotter managing businesses across 38 countries from his office in HongKong; would lapse into Hindi anecdotes all the time; reliving the joy of simplicity and extolling the virtues of gritty Indian entrepreneurship.

Also present on the occasion were Subrata Dutta; COO Samsonite South Asia and Sudip Ghose Director Marketing South Asia.

Press Release 2

COSMOLITE: THE STRONGEST AND LIGHTEST SAMSONITE EVER
Its not everyday that a brand turns 100; Samsonite celebrates 2010 as its centennary year.
As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated

You May Also Find These Documents Helpful

  • Good Essays

    In the film, on the waterfront directed by Eliza Kazan. We are shown that caring can be difficult. Everybody should care for everybody else. Caring means feeling interested or concerned for yourself or others. In the male dominant world they live and work in, no woman’s care, kindness or nurturing aren’t present. Life on the docks, the longshoremen is revolved around Johnny friendly and the code ‘Dnd’. By obeying the code, you’ll be guaranteed safety and work could be an option. Charley and terry also obeyed the code Dnd but then finds themselves risking personal safety and security to fulfil their responsibility for themselves and others.…

    • 542 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Denver Case Study

    • 1042 Words
    • 5 Pages

    Had enjoyed the reputation of being among the best and, on the strength of it good work, has been responsible for most of the major baggage systems recently installed in the United States.…

    • 1042 Words
    • 5 Pages
    Good Essays
  • Best Essays

    7. ^ A Maharajah´s Festival for Body and Soul New York Times, Monday, March 30, 2009.…

    • 3815 Words
    • 16 Pages
    Best Essays
  • Better Essays

    Burberry History

    • 1331 Words
    • 6 Pages

    It was all the rage and very successful. Diving deep into social media has engaged millennial. New digital ad campaigns add interesting twist on a virtual dressing room, which allows viewers to manipulate the models and images to their liking on Burberry.com. It is a very cutting edge and fresh website, even in a challenging retail environment, the brand, founded in 1856, has kept growing. But even as Burberry leaps into the future, it always has one foot planted firmly in the past. The appeal of its 154-year-old history can 't be underestimated in a time when every company in the universe that has any heritage, from Sea Breeze to Dockers, is dusting it off and playing it…

    • 1331 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Personal Ethics Paper

    • 1186 Words
    • 5 Pages

    The relativism aspect of my ethics started with teachings from my parents. My mother taught me always to treat others in the same way I would want them to treat me. Morals become a part of a person as he or she grows to exercise in…

    • 1186 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Tim Obrien

    • 1094 Words
    • 5 Pages

    In March of 2006, an article was written for Newsweek magazine by an author who received a numerous amounts of awards for a collection of short stories. Jhumpa Lahiri’s article “My Two Lives” gives insight into her view on growing up “Indian-American”. In the short story “Interpreter of Maladies”, a makeshift tour guide spends the day driving around an “Indian-American” family, the Das family. Mr. Kapasi represents the traditional Indian ways, while the Das family is outwardly influenced by the American culture they live in. Lahiri says that both of these cultures make her who she is. It is in the article that the two cultures collide for Lahiri. Admitting the struggle she had trying to remain loyal to two cultures, the source of inspiration for Lahiri’s writing is revealed allowing the reader a more in depth look at her stories.…

    • 1094 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Mass food production has become an increasing issue in the world. It was created to help solve the lack of nutrition problem that was created by the staggering population growth of the human race. Short term it has solved the issue it was created for. But there are inherent risks that come with this type of food production. Mass food production causes a great deal of stress on the environment. The land, air, and water in the areas used for this production are slowly being destroyed. The problem does not just reside with feedlots; there are also issues with the fish farming industry as well as the agriculture industry.…

    • 1386 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The event was not just about great models, designer clothes and fashion stores. Thanks to Devika Bhojwani from Mumbai, the event saw the breast cancer awareness campaign gaining momentum. T-shirts asking people to 'Think Pink' were sold and the proceeds went as charity. A seminar on AIDS awareness also received an overwhelming response. It's…

    • 352 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Kaihara note

    • 4094 Words
    • 17 Pages

    The company also got the world’ recognition for being the top class manufacturer in Denim…

    • 4094 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Tourism in Germany

    • 6493 Words
    • 26 Pages

    Here, history really comes to life. And life comes to life too- in every season the calendars are jam-packed with events for every taste: Top quality concert series, art exhibitions, outstanding theatre, major international sporting events, colourful street festivals and traditional Christmas Markets sparkle with lights. This rich, interwoven tapestry of the past and the modern is also the key to the charm and dynamism of the historic highlights.…

    • 6493 Words
    • 26 Pages
    Good Essays
  • Powerful Essays

    9.9 Media Case Study

    • 2144 Words
    • 9 Pages

    We source national and international speakers for conferences, corporations and government agencies throughout India, and put Indian speakers on the global stage. Business and motivational speakers, authorities on economy and politics, and subject experts on finance, sales and marketing, customer centricity, supply chains, and innovation are highly popular. Through partners in Europe, Asia and the US, we are able to offer a truly global, high-quality…

    • 2144 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    All About Marketing Strategy

    • 70914 Words
    • 284 Pages

    26) Pepsodent fights on 27) Prickly Competition to beat the heat 28) Clash of the Teutons 29) Three screens & the cloud 30) Coming out of the Closet 31) Match on for Videocon 32) Reebok Straddles Mass & Class 33) IITS Slip in Asian University rankings 34) Ad Fest or War Fest 35) Idiots lead the pack 36) Amrutanjan: Pain for suitors 37) Fast moving food business 38) Stretching out in a tight space 39) Summer Mischief 40) Scaling the Chinese Wall 41) Volkswagens big leap 42) General Electric 2.0 43) Danone India seeks wealth in health 44) Overseas Call 45) In-Film branding goes regional 46) Designs on Profit 47) Are you game? 48) Kellogg`s goes snacking 49) Radio days are back 50) Money for Value…

    • 70914 Words
    • 284 Pages
    Good Essays
  • Better Essays

    Press release "RJ celebrates its 45th anniversary tomorrow". AME Info FZ LLC / Emap Limited. 14 December 2008.…

    • 4376 Words
    • 18 Pages
    Better Essays
  • Satisfactory Essays

    Jute

    • 337 Words
    • 2 Pages

    Since centuries, jute has been traditionally used for the manufacturing of packaging materials such as sackcloth, ropes, yarns, carpet backs and woven fabrics…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Thank you very much for inviting me to speak at this conference of the Indian…

    • 5497 Words
    • 32 Pages
    Good Essays