samsung
INTRODUCTION:
In this era of technology smart phones have almost become the necessity of life. In Pakistan craze of possessing smart phone is increasing due to consistent launching of new models and version of smart phones. Initially mobile market in Pakistan was dominated by Nokia. However Samsung has overtaken Nokia and Apple with successive launching of smart phones and become successful in capturing the major portion of smart phones market in Pakistan.
In order to collect information for identifying reasons of consistent increase in Samsung Smartphone’s popularity in Pakistan a survey has been conducted. Population consists of all the users of Samsung smart phone live in Pakistan. In this study non-probability sampling technique has been used. Thus sample constitutes a convenience sampling. The data is collected through internet survey so apparently sample consists of only those respondents who have internet access. Total of 29 smart phone users participated in survey. While only 20 respondents of them are Samsung Smartphone users. In this study we are going to consider filled questionnaire of only Samsung smart phone users. Respondents were assured that their opinion will be kept confidential while their responses would be coded to ensure anonymity. Online questionnaire was developed with the help of Google drive. Responses of questionnaire were immediately recorded automatically in soft copy, which helped to ensure accuracy. Questionnaire consists of 5 questions based on dichotomous choice and 5 questions based on likert scale. While some profile information was also required by respondents to increase understanding such as age and gender. For the sake of data collection questionnaire were e-mailed to e-mail addresses of participants. While to increase response rate a link of live questionnaire form was also shared through social website. Data collected was analyzed through Microsoft Office Excel.
DETAILS ABOUT SAMPLE USED IN RESEARCH:
1. Sample
In this era of technology smart phones have almost become the necessity of life. In Pakistan craze of possessing smart phone is increasing due to consistent launching of new models and version of smart phones. Initially mobile market in Pakistan was dominated by Nokia. However Samsung has overtaken Nokia and Apple with successive launching of smart phones and become successful in capturing the major portion of smart phones market in Pakistan.
In order to collect information for identifying reasons of consistent increase in Samsung Smartphone’s popularity in Pakistan a survey has been conducted. Population consists of all the users of Samsung smart phone live in Pakistan. In this study non-probability sampling technique has been used. Thus sample constitutes a convenience sampling. The data is collected through internet survey so apparently sample consists of only those respondents who have internet access. Total of 29 smart phone users participated in survey. While only 20 respondents of them are Samsung Smartphone users. In this study we are going to consider filled questionnaire of only Samsung smart phone users. Respondents were assured that their opinion will be kept confidential while their responses would be coded to ensure anonymity. Online questionnaire was developed with the help of Google drive. Responses of questionnaire were immediately recorded automatically in soft copy, which helped to ensure accuracy. Questionnaire consists of 5 questions based on dichotomous choice and 5 questions based on likert scale. While some profile information was also required by respondents to increase understanding such as age and gender. For the sake of data collection questionnaire were e-mailed to e-mail addresses of participants. While to increase response rate a link of live questionnaire form was also shared through social website. Data collected was analyzed through Microsoft Office Excel.
DETAILS ABOUT SAMPLE USED IN RESEARCH:
1. Sample