Samsung Busines Strategic Report
INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY
PREPARED BY: SABRINA A. MDEMU
L1165AAAA1010
Appendix………………………………………………………………………2.
Executive summary…………………………………………………………..3.
Introduction
* Vision of Samsung……………………………..4. * Statistics and research figures…………………5.
Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………..10. * External Auditing * PESTEL Analysis……………………………..11. * Generic Competitive Strategy………………...13. * Porter’s five forces…………………………….14.
Conclusion………………………………………………………………………14
References………………………………………………………………………16.
Executive Summary
The purpose of this report is to give an advice to my prospective clients Samsung mobile Communication Company on how to undertake the internal and external marketing auditing as there first step in planning future marketing strategies.
I have chosen Samsung as my client because it’s one of the best companies that is doing really well in the electronic product market, especially on Mobile phones. This is the area we will concentrate and talk about in details.
We will give advice specific on future marketing strategies and also show their recently net sales and incomes, and how they contribute to the communities.
INTRODUCTION
Samsung started as a small export business in 1969 from Taegu, Korea, and from there it has grown and become the top 20 leading electronic company, basing on digital appliances and media, Semi-conductors, Memory and System Intervention.
Samsung is now the most popular and known brand with so many products such as Mobile phones, Televisions, Laptops and PC’s, Fridges, printers and etc.
VISION
It has three key strength * New Technology * Innovative products * Creative Solution
In Addition * Promoting new values for Samsung core
PREPARED BY: SABRINA A. MDEMU
L1165AAAA1010
Appendix………………………………………………………………………2.
Executive summary…………………………………………………………..3.
Introduction
* Vision of Samsung……………………………..4. * Statistics and research figures…………………5.
Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………..10. * External Auditing * PESTEL Analysis……………………………..11. * Generic Competitive Strategy………………...13. * Porter’s five forces…………………………….14.
Conclusion………………………………………………………………………14
References………………………………………………………………………16.
Executive Summary
The purpose of this report is to give an advice to my prospective clients Samsung mobile Communication Company on how to undertake the internal and external marketing auditing as there first step in planning future marketing strategies.
I have chosen Samsung as my client because it’s one of the best companies that is doing really well in the electronic product market, especially on Mobile phones. This is the area we will concentrate and talk about in details.
We will give advice specific on future marketing strategies and also show their recently net sales and incomes, and how they contribute to the communities.
INTRODUCTION
Samsung started as a small export business in 1969 from Taegu, Korea, and from there it has grown and become the top 20 leading electronic company, basing on digital appliances and media, Semi-conductors, Memory and System Intervention.
Samsung is now the most popular and known brand with so many products such as Mobile phones, Televisions, Laptops and PC’s, Fridges, printers and etc.
VISION
It has three key strength * New Technology * Innovative products * Creative Solution
In Addition * Promoting new values for Samsung core
References: www.samsung.com/profile,strategy-guide.Blogpost.co.uk, www.oup.com.