Samsung Competitive Strategy
Samsung
September 19, 2013
Team 7
Michael Whittington
Kimberley Le
Briana Caple
Andrew Guardado
History
Samsung Group, which has grown into one of the world’s leading electronic companies, was started by Lee Byung-Chull on March 1st, 1938 with only 30,000 won, (which is the equivalent to almost 28 USD), in Daegu, Korea. For thirteen years, Samsung specialized in exporting many household Korean foods to Manchuria and Beijing, eventually growing large enough to become Samsung Corporation. Lee had a dream to make Samsung a major leading corporation in many industries, so he began the establishment of Samsung Fire & Marine Insurance in 1958, Samsung Life Insurance in 1963, and Samsung Everland in 1966. By the end of the 1960’s, Samsung-Sanyo Electronics began producing its very first black-and-white television. During the 1970’s, Samsung began to establish itself as a manufacturer of heavy chemical and petrochemical products, establishing companies like the Samsung Heavy Industries Company in 1974 and Samsung Shipbuilding and Samsung Precision Company in 1977. Around this period of prosperity, Samsung Electronics managed to produce its one-millionth black-and-white television, and continued that growth to its four-millionth television in 1978. During this growth, Samsung also began producing its first color television. By the end of the decade, Samsung began the mass production of microwave ovens.
During the early 1980’s, Samsung began to diversify and expand internationally. Samsung began by separating its two companies, Samsung Semiconductor and Samsung Electronics, into two different entities. Samsung also established a leading research industry, Samsung Aerospace Industries, and began making breakthroughs at “unprecedented speed ever since”. In 1988, Samsung developed two research and development institutions to focus on technology. Samsung has reached many milestones while it conducted its expansions, including: exporting the first
September 19, 2013
Team 7
Michael Whittington
Kimberley Le
Briana Caple
Andrew Guardado
History
Samsung Group, which has grown into one of the world’s leading electronic companies, was started by Lee Byung-Chull on March 1st, 1938 with only 30,000 won, (which is the equivalent to almost 28 USD), in Daegu, Korea. For thirteen years, Samsung specialized in exporting many household Korean foods to Manchuria and Beijing, eventually growing large enough to become Samsung Corporation. Lee had a dream to make Samsung a major leading corporation in many industries, so he began the establishment of Samsung Fire & Marine Insurance in 1958, Samsung Life Insurance in 1963, and Samsung Everland in 1966. By the end of the 1960’s, Samsung-Sanyo Electronics began producing its very first black-and-white television. During the 1970’s, Samsung began to establish itself as a manufacturer of heavy chemical and petrochemical products, establishing companies like the Samsung Heavy Industries Company in 1974 and Samsung Shipbuilding and Samsung Precision Company in 1977. Around this period of prosperity, Samsung Electronics managed to produce its one-millionth black-and-white television, and continued that growth to its four-millionth television in 1978. During this growth, Samsung also began producing its first color television. By the end of the decade, Samsung began the mass production of microwave ovens.
During the early 1980’s, Samsung began to diversify and expand internationally. Samsung began by separating its two companies, Samsung Semiconductor and Samsung Electronics, into two different entities. Samsung also established a leading research industry, Samsung Aerospace Industries, and began making breakthroughs at “unprecedented speed ever since”. In 1988, Samsung developed two research and development institutions to focus on technology. Samsung has reached many milestones while it conducted its expansions, including: exporting the first
Bibliography: "Samsung 's History." Samsung. N.p., n.d. Web. 17 Sept. 2013. <http://www.samsung.com/uk/aboutsamsung/corporateprofile/history06.html>. (https://stsc.sisa.samsung.com/about.html) (http://www.samsung.com/au/aboutsamsung/corporateprofile/index.html) (http://www.sait.samsung.co.kr/saithome/Page.do?method=main&pagePath=01_about/&pageName=index) (http://www.samsung.com/au/aboutsamsung/careers/training/Careers_Training.html)