Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd
Introduction
Samsung Electronics is a flagship subsidiary of Samsung Group which focuses on electronics and information technology. Samsung Electronics holds a significant position not only in South Korea, but also across the world. In 2006, it became the world’s larger television manufacturer and the world’s largest maker of LCD panel for eight consecutive years. In 2009, it was the world’s largest information technology company, and by 2011, it had become the world’s largest mobile maker and the world’s second- largest semiconductor chipmaker. Today, Samsung Electronics has the largest market share worldwide in memory chips and has established a prominent position in the table computer market. Samsung Electronics has also developed assembly and sales networks in over 60 countries, with the total employees of more than 220,000.
This paper will analyze Samsung’s strengths and weaknesses, as well as the opportunities and threats. Some business strategies will be recommended in regard to SWOT analysis. Some ethical issues will also be discussed.
Strengths
Innovation and design
Samsung Electronics Co., Ltd always produces innovative products and distinctive functions, such as “S beam”. It has won many awards for the design of its products, and received the greatest number of awards among the participating companies. Some of the significant awards it has received were the seven awards from International Design Excellence Awards 2012, the most prestigious design contest organized by the Industrial Designers Society of America. It proves the competitive advantage of Samsung Electronics, which strengthen its position among competitors. It is also reflected on the increase of the market shares.
Research and Development
Samsung has consistently enhanced its research and developments department. The company invests resources and attention on developing consumer-preferred products with innovative features. In 2012, the company
Introduction
Samsung Electronics is a flagship subsidiary of Samsung Group which focuses on electronics and information technology. Samsung Electronics holds a significant position not only in South Korea, but also across the world. In 2006, it became the world’s larger television manufacturer and the world’s largest maker of LCD panel for eight consecutive years. In 2009, it was the world’s largest information technology company, and by 2011, it had become the world’s largest mobile maker and the world’s second- largest semiconductor chipmaker. Today, Samsung Electronics has the largest market share worldwide in memory chips and has established a prominent position in the table computer market. Samsung Electronics has also developed assembly and sales networks in over 60 countries, with the total employees of more than 220,000.
This paper will analyze Samsung’s strengths and weaknesses, as well as the opportunities and threats. Some business strategies will be recommended in regard to SWOT analysis. Some ethical issues will also be discussed.
Strengths
Innovation and design
Samsung Electronics Co., Ltd always produces innovative products and distinctive functions, such as “S beam”. It has won many awards for the design of its products, and received the greatest number of awards among the participating companies. Some of the significant awards it has received were the seven awards from International Design Excellence Awards 2012, the most prestigious design contest organized by the Industrial Designers Society of America. It proves the competitive advantage of Samsung Electronics, which strengthen its position among competitors. It is also reflected on the increase of the market shares.
Research and Development
Samsung has consistently enhanced its research and developments department. The company invests resources and attention on developing consumer-preferred products with innovative features. In 2012, the company