TECHNOLOGY PARK MALAYSIA
BM007-3-1-ITM
INTRODUCTION TO MANAGEMENT
UC1F1207IT
HAND OUT DATE : 30 SEPTEMBER 2012 HAND IN DATE : 18 OCTOBER 2012 WEIGHT AGE : 50%
Lecturer Name : Ms. Shiva Zare Zavieh Jaki , Sharmaine A/P Sakhti Anantan
Group Member :
1. Chandra (TP 028975)
2. Clarissa (TP 028454)
3. Bimo Prayogo (TP 028132)
4. Richo Andy Lo (TP 027784)
TABLE OF CONTENT
1. Introduction 3 2. Mega Environtment 3 2.1. Technology Element 3 2.2. Economical Element 4 3. Task Environtment 7 3.1. Competitor 7 3.2. Customer 8 4. Conclusion 10 5. References 11 6.Group Task Report 13
Introduction of Samsung
For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.(Samsung, 2012)
Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.. (Samsung , 2012)
2. Mega Environment
Mega Environtment are used to allocate resources in a breeding or research program, to rationalize germplasm and information exchanges between breeding programs (allowing even small programs to progress by focusing on the most promising material), to increase heritabilities within relatively well-defined and predictable environments, to increase the efficiency of testing and breeding programs, and to target genotypes to appropriate production areas.( Gauch Jr and Zobel , 1997)
2.1 Technology Environtment
Technological element – is about some knowledge about production of product and service of company.
Example on Samsung
References: Foresman C, August 2012, “Apple owns US smartphone market while Samsung dominates worldwide”, Available at http://arstechnica.com/apple/2012/08/apple-owns-us-smartphone-market-while-samsung-dominates-worldwide/ (access on 11 October 2012). Valich T, March 2008, “Samsung Celebrates 70th Birthday”, Available at http://www.tomsguide.com/us/samsung-birthday,news-827.html (access on 11 October 2012). Westaway L, September 2012, “Samsung Galaxy S4 News, Release Date and More Rumours:, Available at http://crave.cnet.co.uk/mobiles/samsung-galaxy-s4-news-release-date-and-more-rumours-50009236/ ( access on 11 October 2012). “Organizational Environment and Culture”, Available at http://www.zainbooks.com/books/management/principles-of-management_12_organizational-environment-and-culture.html (access on 11 October 2012). * Customer Samsung, 2011, “Customer Satisfaction – SAMSUNG EVERLAND” Available at : http://www.samsungeverland.com/eng/sustainability/customer/index.html ( Access on 16 October 2012 ) * Economic Chaurasiya.K, 2010. “Elements of Economic Environment.” Economicsworlds.blogspot.com, [blog] February 24. Available at: < http://economicsworlds.blogspot.com/2010/02/economics-environment-refers-all.html> (Accessed 13 October 2012). Geary.S, 2012. “Samsung: Microcosm of Long-term Structural Problems for Korean Economy”. [online] (31 August) Available at: http://emergingmoney.com/etfs/korean-economy-samsung-ssnlf-aapl-ewy/ (Accessed 13 October 2012). Kwon, Oh-Hyun, 2011. 2012 Sustainability Report [pdf] Available at : http://www.samsung.com/my/aboutsamsung/citizenship/download/2012_SustainabilityReport_Eng.pdf (Accessed 13 October 2012). * Introduction: Samsung, 2012, “About Samsung – Samsung ”, available at http://www.samsung.com/my/aboutsamsung/ (access on 16 October 2012) Gauch, Hugh G.,and Jr, Zobel, Ricahrd W. , 1997, “Identifying mega-environments and targeting genotypes.” Available at http://www.highbeam.com/doc/1G1-19433996.html ( access on 18 October 2012 ) * Technological