Samsung Group
SAMSUNG ELECTRONICS, CO.LTD[->0]|
STRATEGIC ANALYSI
|
ABSTRACT
This document tends to review and analyze the strategic stance of Samsung Electronics, Co. Ltd using the tools of strategic analysis and business policy.
BACKGROUND
S
amsung Electronics Co., Ltd is one of the world’s largest technology companies in terms of revenues. It is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. Samsung Electronics trades worldwide and has its headquarters in South Korea. It is one of the many subsidiaries of the Samsung Group.
The name “Samsung” according to the founder of the group Lee Byung Chull a migrant of a large land owning family in Uiryeong county to a city called Daegu where he founded Samsung Sanghoe explained that it means “tristars” or “three stars”; the word “three” represents something big, numerous and powerful. The “stars” represent “eternity”.
Samsung has undergone lots transformation before being the giant Samsung it is today and it has proven to withstand the test of time where most Asian companies have dissolved during the Asian financial crisis.
A brief on Samsung’s background would take us back into the late 30’s in 1938 when Samsung was just a company store with 40 employees in a small area called Sudong now called Ingyo-dong. It dealt with green groceries and dried fish produced within the area. It also produced its own noodles.
In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung Mulsan Gongsa or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-Chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others.
In the late 1960s, Samsung Group
STRATEGIC ANALYSI
|
ABSTRACT
This document tends to review and analyze the strategic stance of Samsung Electronics, Co. Ltd using the tools of strategic analysis and business policy.
BACKGROUND
S
amsung Electronics Co., Ltd is one of the world’s largest technology companies in terms of revenues. It is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. Samsung Electronics trades worldwide and has its headquarters in South Korea. It is one of the many subsidiaries of the Samsung Group.
The name “Samsung” according to the founder of the group Lee Byung Chull a migrant of a large land owning family in Uiryeong county to a city called Daegu where he founded Samsung Sanghoe explained that it means “tristars” or “three stars”; the word “three” represents something big, numerous and powerful. The “stars” represent “eternity”.
Samsung has undergone lots transformation before being the giant Samsung it is today and it has proven to withstand the test of time where most Asian companies have dissolved during the Asian financial crisis.
A brief on Samsung’s background would take us back into the late 30’s in 1938 when Samsung was just a company store with 40 employees in a small area called Sudong now called Ingyo-dong. It dealt with green groceries and dried fish produced within the area. It also produced its own noodles.
In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung Mulsan Gongsa or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-Chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others.
In the late 1960s, Samsung Group