Samsung Group and Cambodian Mekong University
Cambodian Mekong University
Individual Assignment
SAMSUNG
I.
COMPANY PROFILE
Type
Chaebol
Industry
Conglomerate
Founded
1938
Founder(s)
Lee Byung-chul
Headquarters Samsung Town, Seoul, South Korea
Area served
Key people
Products
Services
Worldwide
Lee Kun-hee
(Chairman of Samsung Electronics)
Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment
Advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, retail
Revenue
US$ 247.5 billion (FY 2011)[1]
Net income
US$ 18.3 billion(FY 2011)[1]
Prepared by: Soth Sothea
Year 1 Semester 2
Page 1
Cambodian Mekong University
Individual Assignment
Total assets
US$ 384.3 billion (FY 2011)[1]
Total equity
US$ 159.6 billion (FY 2011)[1]
Employees
Subsidiaries
Website
II.
369,000 (FY 2011)[1]
Samsung Electronics, Samsung Life Insurance, Samsung Fire & Marine Insurance
Samsung Heavy Industries, Samsung C&T, Samsung SDS, Samsung Techwin etc.
Samsung.com
PROCESS OF DICISION MAKING
Samsung‟s competence strategies have recently turned into „aggressive chasing‟ by responding quickly to Apple launches. The Apple vs. Samsung ruling put an exclamation mark to Samsung‟s values of Corporate Social Responsibility towards its stakeholder. „Within Samsung where some designers feel the overlooked and undermined, there are calls for a change of lack‟ (Kim, 2012).Samsung designer who didn‟t want to reveal his identity quoted, „Designers have a lot of unique and creative ideas, but these have to be loved by the top decision makers. The problem was because they were so fascinated by Apple design; these ideas weren‟t really satisfactory to please the top leave‟ (Kim, 2012). Samsung executives that refer the issue as „crises
Individual Assignment
SAMSUNG
I.
COMPANY PROFILE
Type
Chaebol
Industry
Conglomerate
Founded
1938
Founder(s)
Lee Byung-chul
Headquarters Samsung Town, Seoul, South Korea
Area served
Key people
Products
Services
Worldwide
Lee Kun-hee
(Chairman of Samsung Electronics)
Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment
Advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, retail
Revenue
US$ 247.5 billion (FY 2011)[1]
Net income
US$ 18.3 billion(FY 2011)[1]
Prepared by: Soth Sothea
Year 1 Semester 2
Page 1
Cambodian Mekong University
Individual Assignment
Total assets
US$ 384.3 billion (FY 2011)[1]
Total equity
US$ 159.6 billion (FY 2011)[1]
Employees
Subsidiaries
Website
II.
369,000 (FY 2011)[1]
Samsung Electronics, Samsung Life Insurance, Samsung Fire & Marine Insurance
Samsung Heavy Industries, Samsung C&T, Samsung SDS, Samsung Techwin etc.
Samsung.com
PROCESS OF DICISION MAKING
Samsung‟s competence strategies have recently turned into „aggressive chasing‟ by responding quickly to Apple launches. The Apple vs. Samsung ruling put an exclamation mark to Samsung‟s values of Corporate Social Responsibility towards its stakeholder. „Within Samsung where some designers feel the overlooked and undermined, there are calls for a change of lack‟ (Kim, 2012).Samsung designer who didn‟t want to reveal his identity quoted, „Designers have a lot of unique and creative ideas, but these have to be loved by the top decision makers. The problem was because they were so fascinated by Apple design; these ideas weren‟t really satisfactory to please the top leave‟ (Kim, 2012). Samsung executives that refer the issue as „crises