Samsung’s slogan in China-To be the favorite enterprise of China and be the enterprise contribute to the social development
Adjust one: In the current financial risk, Samsung was suffered a serious impact; many corporations in China begin to fire people. But the different is that Samsung has a new way to pass the financial risk. Samsung corporation in Weihai, Shandong province is an example, the manager said that as a company, we also face some problems of reducing production and employees, but we know that people in China focus on emotion, they really care about what others do in face of risk, if you just fire them, people begin to hate the corporation very much. It will go against our corporation strategy. So they reduce the work time to 4 days a week. Even though this will bring the corporation some cost, the manager said that they believe they need to train a green hand one year and a half to be a mature worker. So depending in the self development of the corporation, they will not reduce people casually. But in South Korea, Samsung really reduces its employees when facing the financial risk. When facing with problem, such as the net profit reduced 44 percent and the cell phone gross profit reduce below 10 percent, in order to establish a good image in front of Chinese people, some of its corporations even begin to recruit new employees in China, so people in China have a good image about the Samsung.
Samsung really adopt some new ways to recruit new employees in China, they pay emphasis on adopting experts and talents in China. They believe in a group of the level of world-class technology with the "quasi-genius" level talent, and a large number of enterprise leaders, technical experts and professional managers can support the company’s development in China. Considering that China has a comparative large group of HR, the company only focus on the most outstanding persons.