Preview

Samsung Introduction

Good Essays
Open Document
Open Document
1016 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Samsung Introduction
Founded Samsung Introduction-2 Important points, 1970’s subsidized,

In 1938, Samsung began as a small business trading produce and consumer goods. Almost 70 years later, Samsung has transformed itself into a global powerhouse whose superior products and services now range from semiconductors and LNG ships to fine chemicals and financial services, just to name a few.

1938-1970 Samsung Beginning On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea with 30,000 won (South Korean currency). At first, Mr. Lee's little business was primarily in trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. But in just over a decade, SAMSUNG - meaning literally "three stars" in Korean - would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately become the roots of the modern global corporation that still bears the same name today. 1969-SAMSUNG-Sanyo Electronics established (Renamed SAMSUNG Electro-Mechanics in March 1975 and merged with SAMSUNG Electronics in March 1977)
1969-SAMSUNG Electronics Manufacturing incorporated (Renamed SAMSUNG Electronics in February 1984)

1970-1980 Samsung Industrial Era
Throughout the 1970s, SAMSUNG laid the strategic foundations for its future growth by investing in the heavy, chemical, and petrochemical industries. The company's second "Five-Year Management Plan," announced in August 1973, targeted these industries and also introduced SAMSUNG to the shipbuilding industry
Another burst of growth for SAMSUNG came from the burgeoning home electronics business. SAMSUNG Electronics, already a major manufacturer in the domestic (Korean) market, began to export its products for the first time during this period. Another significant development was SAMSUNG's 1974 acquisition of a 50 percent stake in Korea Semiconductor, further consolidate SAMSUNG Electronics' reign as a leader in semiconductor manufacturing.

You May Also Find These Documents Helpful

  • Better Essays

    Samsung, established in 1938, is one of the world’s top 10 electronics companies and is known as an electronic leader in its industry ("Samsung.com", 1995-2014). Samsung has a commitment to cost effective processes, spearheading new platforms through innovative technologies, enriching people’s lives and maintaining its position as a “digital leader” ("Samsung.com", 1995-2014).…

    • 1531 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    MGMT 491

    • 571 Words
    • 2 Pages

    “Samsung entered the electronics industry in the 1960 's with the development of numerous electronics divisions. The initial electronics divisions included Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor & Telecommunications. Samsung built their initial facilities in Suwon, South Korea, where they started producing black and white television sets. Samsung expanded into even more fields in the 1970s, including petrochemicals. It also started making washing machines, refrigerators, and microwaves. Samsung also began production of black and white televisions for domestic sales.…

    • 571 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Analyzing Martens Stages

    • 777 Words
    • 4 Pages

    2. First stage of Martens’ model of competition is Objective Competitive Situation: This means that without a witness or another person present then you cannot have proper competition. An example of this would be you running a mile at the track and you want to run this mile under 5 min. You have a friend there recording your time and you tell him you want to run under 5 min. This would be considered competition based on Martens’ thought on Objective Competitive Situation.…

    • 777 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Samsung

    • 857 Words
    • 4 Pages

    From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. (SAMSUNG All rights reserved)…

    • 857 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Principle

    • 3010 Words
    • 13 Pages

    Samsung Group is a Korean company for electronic products in different areas and some component business. Samsung Group started as a small-scale export business in Korea in 1938. It focuses on transporting vegetables and other food to China and expanded into a larger company as time changes. In the period of 1970 to 1979, the strategy of this company changed. The set up Samsung Shipbuilding and Samsung Precision Company, they also start to do the household appliances. The most important thing is they purchased 50% of semiconductor in Korea, this change helped them became a leader at electronic and semiconductor industry. Following the next 10 years, Samsung Group entered the global market. Overtime, Samsung Group keeps researching and innovating technology, and developed the digital frontier for television and smartphone. In the 21st century, they led digital age to a huge change. (Samsung.com)…

    • 3010 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Samsung Electronics

    • 838 Words
    • 4 Pages

    The Samsung Electronics Company was the largest conglomerate in South Korea. The total net sales of the Samsung Group were $135 billion in 2004. It has 337 overseas operations in 58 countries. Electronic, finance, and trade and services were the three core sectors within the Samsung Group. Semiconductor products were classified into two different categories of chips, which are memory and logic.…

    • 838 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Samsung is a South Korean company that was founded in 1938 and even though we know them mostly because of their advancements in technology, which is not where they started. During their early days they started in food processing, insurance, textiles, and many other ventures. It wasn’t until the late 1960’s that they finally started to deal with the electronic industry. When you now hear the name “Samsung” you think of electronics. Samsung has their hand in many things when we look at innovation and technology. They are currently involved in computer, smart phones, TV’s, computer chips, and many other new technologies. Over the last several years, Samsung has evolved into one of the top cell phone makers. They have even begun to threaten the top notch cell phone company, Apple. This competition leads us to take a look at the two companies.…

    • 4413 Words
    • 19 Pages
    Better Essays
  • Best Essays

    Samsung Electronics Co. Ltd. is part of Samsung group which started way back in 1938 when…

    • 1837 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Samsung Case Study

    • 2020 Words
    • 9 Pages

    Samsung Electronics Company, henceforth called “Samsung” in this case, was established in 1969 to manufacture black-and-white TV sets. In 1974, Samsung, which was a producer of low-end consumer electronics, purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group, Kun He Lee, Samsung has risen, with a remarkable speed, to become the world’s leading memory producer, ranking 2nd just behind Intel. Meanwhile, Samsung used the earnings from memory division to invest in various technology products like mobile phones, liquid crystal displays and so on. These businesses made Samsung generate the second-largest net profit of any electronic company outside the US.…

    • 2020 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Samsung

    • 1010 Words
    • 5 Pages

    Samsung Group was established in Deagu, Korea in 1938 by chairman Byung- Chull Lee with only 30,000 won as capital (Samsung, 2013) and it became the principle largest Korean company immediately with exactly a quarter of total corporate Korean profits (Kotler and Armstrong, 2012, p.309). Over 30 years later, Samsung Electronics was founded under the name of Samsung- Sanyo Electronics and the first TV was produced. It has become well-known since 1980 when Samsung penetrated into international market with a large number of new products such as recorders, air conditioners and PCs. In 1992, Samsung developed mobile phone systems which were basis for growths, and they had changed marketing strategy “top- to- bottom” in order to become an Electronics innovator by one year later (ibid). The span of the period from 2000 to present has been the golden age of Samsung with its position as the market leader in 13 electronic products (Samsung, 2013). It is considered as rank 3rd in most innovative companies in the world today (Shaughnessy, 2013a).…

    • 1010 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Samsung was founded by Byung-Chull Lee on March 1, 1938, in Taegu, Korea, with 30,000 won. Initially his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung-which means "three stars" in Korean-would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately evolve to become the modern global corporation that still bears the same name today. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advance technology, semiconductors, skyscraper,…

    • 4526 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Case Study Samsung

    • 409 Words
    • 2 Pages

    When in 1993, Samsung’s CEO Lee decided to create a new type of management. he viewed this as a huge strategy for the company. The goal this new management had was to basically dethrone Sony and make Samsung the #1 company in selling electronics in the world. Samsung hired a group of innovative and young inventors to help come up with new ideas and products that would have success in the market, targeting high-end users. Samsung also abandoned its low-end distributors like Walmart, and decided to work with high-end distributors like Best Buy. This became the process to which Samsung later becomes a product leader.…

    • 409 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Case 8: Samsung

    • 465 Words
    • 2 Pages

    1. Samsung in 1993 was commonly noted for copying the higher technological powers like Sony and selling a cheaper, and not as good quality devices to customers. Instead of leading the way they were simply walking in the already paved path of tech world. When Lee Kun-hee became CEO of Samsung Industries he had it in his mind to become a leader. With a large investment in research and development he made that dream possible by hiring on plenty of fresh, young innovators that created slick, futuristic designs for their future line of tech devices. This is how Samsung pulled its resources to become a product leader in today’s market.…

    • 465 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Samsung Electronics Company (SEC) was founded in 1969, as a low-cost manufacturer of black and white televisions. Throughout the 1980s, SEC supplied massive quantities such as televisions, VCRs, and microwaves ovens. The company sold their product to original equipment manufacturers (OEMs) that later on will be resold under their big brand name in the industry.…

    • 601 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Samsung

    • 3807 Words
    • 16 Pages

    In 1969, Samsung Electronics was born. From there, the company started acquiring and creating different business establishments including a hospital, paper manufacturing plant, life insurance company, department stores and many others. The company was destined to become a household name…

    • 3807 Words
    • 16 Pages
    Powerful Essays