SAMSUNG ITM ASSIGNMENT
Introduction of the company
In yellow means copypasted
The Samsung was founded by Byung-Chull Lee in 1938. First it started up with selling fish, vegetables and fruit to china. However, it was a success and became a co-operation in 1951. Moreover, Samsung began to expand they are business in financial, media, chemicals and ship building throughout the 1970’s. As a result, from 1958 onwards Samsung was recognised in making Televisions, Mobile phones, Radio’s, Computer components and other electronic devices, but in 1997 Samsung were dragged in to Asian Financial Crisis. Samsung have no choice but to sell away they are businesses to clear they are debt and let 50,000 employees go in order to cut cost. Still Samsung made it back in to the market, In 1993 when Samsung created the ‘lightest’ mobile phone the SCH-800 and it was available on CDMA networks, As well as smart phone with a mp3 player function towards the end of the 20th century. Finally Samsung had made a great progress in the mobile industry today.
SWOT
Strengths
1. Hardware integration with many open source OS and software
2. Excellence in engineering and producing hardware parts and consumer electronics
3. Innovation and design
4. Focus on environment
5. Low production costs
6. Largest share in mobile phones and 2 place in smartphones sales
7. Ability to market the brand
Weaknesses
1. Patent infringement
2. Too low profit margin
3. Main competitors are also largest buyers
4. Lack its own OS and software
5. Focus on too many products
Opportunities
1. Growing India’s smartphone market
2. Growing mobile advertising industry
3. Growing demand for quality application processors
4. Growth of tablets market
5. Obtaining patents through acquisitions
Threats
1. Saturated smartphone markets in developed countries
2. Rapid technological change
3. Declining margins on hardware production
4. Breached patents
5. Apple’s iTV launch
6. Price wars
General Environment of the company
Political forces – Based on the
In yellow means copypasted
The Samsung was founded by Byung-Chull Lee in 1938. First it started up with selling fish, vegetables and fruit to china. However, it was a success and became a co-operation in 1951. Moreover, Samsung began to expand they are business in financial, media, chemicals and ship building throughout the 1970’s. As a result, from 1958 onwards Samsung was recognised in making Televisions, Mobile phones, Radio’s, Computer components and other electronic devices, but in 1997 Samsung were dragged in to Asian Financial Crisis. Samsung have no choice but to sell away they are businesses to clear they are debt and let 50,000 employees go in order to cut cost. Still Samsung made it back in to the market, In 1993 when Samsung created the ‘lightest’ mobile phone the SCH-800 and it was available on CDMA networks, As well as smart phone with a mp3 player function towards the end of the 20th century. Finally Samsung had made a great progress in the mobile industry today.
SWOT
Strengths
1. Hardware integration with many open source OS and software
2. Excellence in engineering and producing hardware parts and consumer electronics
3. Innovation and design
4. Focus on environment
5. Low production costs
6. Largest share in mobile phones and 2 place in smartphones sales
7. Ability to market the brand
Weaknesses
1. Patent infringement
2. Too low profit margin
3. Main competitors are also largest buyers
4. Lack its own OS and software
5. Focus on too many products
Opportunities
1. Growing India’s smartphone market
2. Growing mobile advertising industry
3. Growing demand for quality application processors
4. Growth of tablets market
5. Obtaining patents through acquisitions
Threats
1. Saturated smartphone markets in developed countries
2. Rapid technological change
3. Declining margins on hardware production
4. Breached patents
5. Apple’s iTV launch
6. Price wars
General Environment of the company
Political forces – Based on the