Samsung promotion
Samsung promotion
Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition.
There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution of its products only through intermediaries, who own special skills that allow them to offer these products to market more effectively. The second type of promotion which is used is intensive promotion. This type’s priority is to achieve the largest possible presence of the products in retail outlets, so the company tries to sell the largest possible number of outlets. This is how they sell to the mass markets. The last one is exclusive promotion. The company sells its products through a limited number of intermediaries. The most commonly used in the luxury segment, to emphasize the exclusivity of these products. The higher priced phones and other electronics are sold through this.
Samsung as a company believes in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer through sales promotions. Thus on one hand, Samsung uses various marketing vehicles across the year covering festive season as well as non festive time. On the other hand, it gives many offers and discounts to its trade partners to motivate them to sell Samsung above competition. With such a strategy, Samsung’s brand is on the rise so that both, the pull as well as push strategy is working simultaneously in Samsung.
Advertising
To fulfill all their marketing goals, Samsung knows that they cannot solely rely on their innovative technology ; they have to put a emphasis on advertising. Unlike their competitors, Samsung doesn't
Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition.
There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution of its products only through intermediaries, who own special skills that allow them to offer these products to market more effectively. The second type of promotion which is used is intensive promotion. This type’s priority is to achieve the largest possible presence of the products in retail outlets, so the company tries to sell the largest possible number of outlets. This is how they sell to the mass markets. The last one is exclusive promotion. The company sells its products through a limited number of intermediaries. The most commonly used in the luxury segment, to emphasize the exclusivity of these products. The higher priced phones and other electronics are sold through this.
Samsung as a company believes in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer through sales promotions. Thus on one hand, Samsung uses various marketing vehicles across the year covering festive season as well as non festive time. On the other hand, it gives many offers and discounts to its trade partners to motivate them to sell Samsung above competition. With such a strategy, Samsung’s brand is on the rise so that both, the pull as well as push strategy is working simultaneously in Samsung.
Advertising
To fulfill all their marketing goals, Samsung knows that they cannot solely rely on their innovative technology ; they have to put a emphasis on advertising. Unlike their competitors, Samsung doesn't