Samsung Smart Fridge Business to Business Marketing Plan

Samsung Smart Fridge
Marketing Plan

Prepared by:
Elizaveta Chernova
Susanne Pfisterer
Kelly Seawell
Semih Yilmaz

CONTENTS

Page

EXECUTIVE SUMMARY………….………………………………………………...4

MISSION STATEMENT……………………………………………………………...5

CURRENT MARKET POSITION….……………………………………………....5-9
Product
Target Market Analysis
Place
Price
Promotion
Processes
Physical Evidence

MARKET OVERVIEW.…..……………………………………………………....9-10
Description
Laws and Regulations
Current Business Trends

SWOT ANALYSIS………………………………………………………………10-13 Strengths Weaknesses Opportunities Threats Key Issues Key Opportunities Competitor Analysis ASSUMPTIONS……………………………………………………………………..13 Sales Revenue Customer Base

OBJECTIVES…………………………………..………………………………...13-15

ANSOFF'S MATRIX………………………………………………………………..15

STRATEGY………………………………………………………………………16-21 Corporate Strategies Target Market Positioning Statement Brand Development Strategy Pricing Strategy Marketing Strategy Public Relations Strategy Advertising Strategy Sales Promotion Strategy Sales Strategy Distribution Strategy Partnerships

FINANCIAL FORECAST………………………………………………………..22-23 Break Even Analysis

CONCLUSION………………………………………………………………………23

Executive Summary
This BBM report is written to strategically plan the launch of the new ‘Smart Fridge'
The ‘Smart Fridge' is a new fridge with multiple new aspects making it one of the most modern and advances fridges in the world. The product is made by Samsung and has a high potential of becoming the next hype on the fridge market.

By reading this report it will become clear what strategies, obstacles, trends, threats and marketing/ communication tools are needed to make sure this product will become successful. The report contains a full market analysis, different recommendations and a clear understanding on the future potentials for this new innovative product.

Marketing Plan

1.1 Mission Statement
Samsungs aim is to achieve prominent contributions, to execute their work professionally and to