Samsung Vs Nokia

SAMSUNG VS NOKIA
Contents :
Samsung
Nokia
Samsung Vs Nokia
Quality
Strategy
Conclusion

SAMSUNG

Samsung History :
Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s, these areas would drive its subsequent growth.
Samsung Electronics Established in January, 1969.
Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income.
In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality.
After 2 years of R&D Samsung developed its first mobile phone (or "hand phone" in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea.
In November 1993, the development team finally unveiled a new model, the SH-700. This model was quite remarkable. It weighed less than any other company's models, the design was compact, and its quality was substantially improved over previous models. Each product manufactured was tested piece-by-piece to assure perfect quality.
In October 1994, the SH-770 was introduced under the brand name "Anycall". It was a result of the marketing team's effort at brand-building. The model was an upgraded version of the SH-700, with a few changes in design and improvements in product quality.
Samsung developed its first CDMA mobile phone in March 1996, to coincide with the launch of CDMA service. The first digital handset, the SCH-100.
In 1999, The first GSM model was the SGH-200, which was made for European customers. But it was not as good as the company's CDMA phone.
In Sept 2000 Samsung launched the SPH-M100 that brought together for the first time the mobile phone and MP3 player and integrated storage.It had 64 MB of data storage that provided for around 1 hour play-time. It commanded an initial price of $400.
Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP.
In 2013, Samsung began construction on building the world's largest mobile phone factory in the Thai Nguyen province of Vietnam.
"Samsung handset prices range from Rs. 1,500 to Rs. 50,000 and come in varied screen sizes. These two factors helped the company grab customer's attention, besides the product quality and new features,"
Company History In India
Samsung Electronics commenced its operations in India in December 1995 ans is today a leading provider of Consumer Electronics, IT and Telecom Products in the Indian market. Samsung India is the Regional Headuaters for Samsung’s South West Asia operations, Which provides emoployment to ove 8000 employees with around 6000 employees being involved in R&D. In 2010, Samsung India acheived a sales turnover of US$ 3.5 Billion.
Samsung began operations in India through its manufacturing complex located at Noida (U.P). Which today houses facilities for Colour Televisions (Including 3D, LED, and LCD Televisions), Mobile Phomes, Refrigerators, Washing Machines and Split Air Conditioners categories.
Samsung commenced operations of its second state of the art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today Sriperumbudur facility manufactures Colour Televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.
Samsung India has two R&D Centres in India – at Delhi and Bangalore. While the Delhi R&D Centre develops softwares solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore R&D Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructures, Networking, SOC (System on Chip) Digital Printing and Other Multimedia/digital mesia as well as application software.
Samsung India is a market leader in Product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators. While it is the largest mobile handset brand in India, it leads in the smart phone segments in India.
Samsung India has won seveeral awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom products categories.

Company consists of five main business units:
Mobile Phones.
TV/Audio/Video.
Camera/Cam Recorder.
Home Appliances.
PC/Peripherals/Printers.
Employees (2012-13) 427000
Revenue, Growth Rate & Market Share :
Revenue 2011-12 7891 Crore
Revenue 2012-13 11328 Crore
Growth Rate 43.6%
Market Share (2012-13) 31.5%

The survey said Samsung ended the year with revenues of Rs. 11,328 crore in 2012-13 as compared to Rs. 7,891 crore in FY'12, a growth of 43.6%. It also became the market leader with 31.5% market share.

India’s Revenue of Different Mobile Phone Companies :

NOKIA
Nokia History :
Over the past 150 years, Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, we’ve made rubber boots and car tires. We’ve generated electricity. We’ve even manufactured TVs. Changing with the times, disrupting the status quo – it’s what we’ve always done. And we fully intend to keep doing it.In 1865, mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski Rapids in Southwestern Finland. A few years later he opens a second mill on the banks of the Nokianvirta river, which inspires him to name his company Nokia Ab in 1871.How apt that Nokia begins by making paper – one of the most influential communications technologies in history.
In 1987, GSM (Global System for Mobile communications) is adopted as the European standard for digital mobile technology. With its high-quality voice calls, international roaming and support for text messages, GSM ignites a global mobile revolution.
As a key player in developing this new technology, Nokia is able to take full advantage.
In 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011. The memory could hold 99 phone numbers.
In 1994, Nokia launches the 2100 series, the first phones to feature the Nokia Tune ringtone. Based on Gran Vals, a classical guitar piece composed by Francisco Tarrega in the 19th century, it is probably one of the most frequently played pieces of music in the world. The Nokia 2100 series goes on to sell 20 million phones worldwide. Nokia’s target was 400,000.1994 also sees the world’s first satellite call, made using a Nokia GSM handset.
In 1997, everybody knows their Snake high score. An instant classic, the addictive game is launched on the Nokia 6110, and by 2010 its successors are available on an estimated 350 million mobile phones.
By 1998, Nokia is the world leader in mobile phones. The strategic decision to focus on telecommunications, plus the early investment in GSM, has paid off. Between 1996 and 2001, Nokia’s turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion.
In 1999, Nokia launches the Nokia 7110, a phone capable of rudimentary web-based functions, including email. Then in November 2001 Nokia launches its first phone with a built-in camera, the Nokia 7650, and in September 2002 its first video capture phone, the Nokia 3650.
However, it’s when Nokia launches its first 3G phone (third generation), the Nokia 6650, in 2002 that things really take off. With 3G technology, phones can now be used to browse the web, download music, watch TV on the move, and more.
In 2005, Nokia sells its billionth phone – a Nokia 1100 – in Nigeria, and global mobile phone subscriptions pass 2 billion. Two years later, Nokia is recognised as the 5th most valued brand in the world.
In 2007, Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN grows to become a leading global provider of telecommunications infrastructure, with a focus on offering innovative mobile broadband technology and services. In 2013, Nokia acquires Siemens’ 50% stake in NSN, which becomes Nokia Solutions and Networks, a wholly-owned subsidiary of Nokia.
In 2011, Nokia announces it is joining forces with Microsoft to strengthen its position in the smartphone market. The strategic partnership sees Nokia smartphones adopt the Windows Phone operating system and establish an alternative ecosystem to rivals iOS and Android. Nokia also kicks off a sequence of changes designed to enable it to build better products, faster. These changes include a revitalization of Nokia’s company culture, where speed, accountability and results are central.
Nokia launches its first Windows Phones, the Nokia Lumia 800 and the Nokia Lumia 710, in October 2011. Fast-forward to 2013 and Nokia has a full portfolio of great Windows Phone 8 smartphones, from the Lumia 520 through the award-winning Lumia 920 and the ground-breaking Lumia 1020, which enables photography never seen before in a smartphone. At the same time, the company continues to be committed to offering affordable phones which combine great design and an intuitive user interface with compelling, localized experiences. The Asha line of devices are bestsellers in numerous countries around the globe.
A company which has embraced change throughout its 150-year history looks to reinvent itself once again. In September 2013, Nokia announces that it has entered into an agreement with Microsoft whereby Microsoft would purchase substantially all Devices & Services, the Nokia business which makes mobile phones and smartphones. The transaction is subject to approval by Nokia's shareholders, regulatory approvals and other closing conditions.
Building on the partnership with Nokia and the increasing success of Nokia's Lumia smartphones, Microsoft aims to accelerate the growth of its share and profit in mobile devices through faster innovation, increased synergies, and unified branding and marketing. For Nokia, the transaction is expected to be significantly accretive to earnings, strengthen its financial position, and provide a solid basis for future investment in its continuing businesses.

Employees (2012-13) 93000
Revenue, Growth Rate & Market Share :
Revenue (2011-12) 11925 crore
Revenue (2012-13) 9780 crore
Market Share (2012-13) 27.2%
In the 12 months ended March 2013, Nokia's revenues from Indian operations were placed at Rs. 9,780 crore as compared to Rs. 11,925 crore in FY'12, as per the survey.
"Nokia's drop in market share started when the company failed to sense the need of a dual-sim phone for the Indian consumer, and the same was tapped by the Indian players years ahead of global players like Nokia,"