Sandwich Questionnaire
Sandwich Questionnaire
1) What type of bread do prefer>
White
Whole meal
Wrap
Bagel
2) What type of filling would you like?
Chicken
Beef
Fish
Lamb
3) What sauce do you prefer?
Red
Brown
Salsa
4) Would you like mayo on your sandwich?
Yes
No
5) How much salad would like?
Little
Average
Lots
6) Would you want your sandwich to be low in calories
Yes
No
Don’t Mind
7) What is your age?
10-20
21-30
31-40
41-50
51-60
8) How often do you buy sandwiches in a week
Once
Twice
Three time
More
9) How much are you willing to pay for a sandwich
£1
£2
£3
More
Secondary Research
The most expensive place to buy a sandwich is London - £1.83 versus a national average of £1.66
One third of the market in value is accounted for by 25-34 year olds
People in Yorkshire spend the most on sandwiches – an average of over £114 a year
Over 30% of all sandwiches sold have chicken as a filling
15.7% of the total sandwiches are bought at Cafes/Sandwich bars
Ingredients
2 ciabatta rolls
Lamb steak
Red onion
Smoked paprika
Mint sauce
I have chosen to do a lamb sandwich because it is unique and high quality, not many supermarkets sell lamb sandwiches because it is very expensive, so they offer cheaper alternatives such as chicken. But since M&S is a high quality shop and is aimed at the working – middle class, their customers will be able to afford the sandwich.
Cost
This sandwich would cost around £3.99 because it has very expensive ingredients such as lamb steak plus the mint sauce would be of high quality. Therefore this product would be in the quality range at M&S. Although this product would cost £4.49 in London, because in my secondary research I found out that people are willing to pay more for sandwiches in London.
1) What type of bread do prefer>
White
Whole meal
Wrap
Bagel
2) What type of filling would you like?
Chicken
Beef
Fish
Lamb
3) What sauce do you prefer?
Red
Brown
Salsa
4) Would you like mayo on your sandwich?
Yes
No
5) How much salad would like?
Little
Average
Lots
6) Would you want your sandwich to be low in calories
Yes
No
Don’t Mind
7) What is your age?
10-20
21-30
31-40
41-50
51-60
8) How often do you buy sandwiches in a week
Once
Twice
Three time
More
9) How much are you willing to pay for a sandwich
£1
£2
£3
More
Secondary Research
The most expensive place to buy a sandwich is London - £1.83 versus a national average of £1.66
One third of the market in value is accounted for by 25-34 year olds
People in Yorkshire spend the most on sandwiches – an average of over £114 a year
Over 30% of all sandwiches sold have chicken as a filling
15.7% of the total sandwiches are bought at Cafes/Sandwich bars
Ingredients
2 ciabatta rolls
Lamb steak
Red onion
Smoked paprika
Mint sauce
I have chosen to do a lamb sandwich because it is unique and high quality, not many supermarkets sell lamb sandwiches because it is very expensive, so they offer cheaper alternatives such as chicken. But since M&S is a high quality shop and is aimed at the working – middle class, their customers will be able to afford the sandwich.
Cost
This sandwich would cost around £3.99 because it has very expensive ingredients such as lamb steak plus the mint sauce would be of high quality. Therefore this product would be in the quality range at M&S. Although this product would cost £4.49 in London, because in my secondary research I found out that people are willing to pay more for sandwiches in London.