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Sarah Jenks Daly

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Sarah Jenks Daly
Why do people buy from a lemonade stand?
Por conveniencia de tener la bebida en el lugar indicado
Por ser natural
Porque ofrece algo extra que otras bebidas (niños)
Porque parte de los fondos pueden ser destinados a una beneficiencia
Compra emocional (les parece tierno a los adultos que una niña venda)

What specific need do you satisfy? Sed

What other choices do they have?
Agua pura Q5 la botella
Tampico Q3 no es natural
Squizz Q3 no es natural
Aguas gaseosas Q5 la lata

What should you charge and why?
What are the necessary steps you must take to start the stand?
What is the process that you go through to deliver the product/service? What does each step cost and what value does it add for the customer? What other alternatives do you have and what are the costs versus quality trade-offs? Utilizar jugo de limon preparado para hacer la limonada, se descarta pues cambia su sabor a la natural y la calidad final baja.
Naranada, su precio es màs alto que la limonada pero puede ser un producto a incorporar en el futuro

What does it take to produce one glass? Twenty glasses? One thousand glasses? Which costs are fixed and which are variable?

What are the margins in each case?

What prevents the kid next door from copying your stand?
Stikers, tapadera, gotitas de color.

Who is the competitor you fear most and why?
Ayudante, pues conocerà el negocio y como funciona
How much money do you put in and how quickly will you get it back? 136.57 | 5.3meses |

How much can you make in total? 5,373

What can go right? Que haya mas demanda y se puedan colocar màs stands

Wrong? Que se arruinen los limones: exprimirlos y congelar el jugo Que se derrita el hielo: Usar hielera

How can you shift the odds in your favor?
Con las estrategias para diferenciarme, mantener los volantes todos los meses

Can you identify any options for expansion? Si en el mes 8

Any options to abandon? Al acabarse el primer lote de limones con perdidas y a los 5.3 meses

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