Saras Dairy
RESEARCH ANALYSIS
[A] CONSUMER SATISFACTION LEVEL IN
MILK
Q NO (1)- Milk purchased from?
Key findings and suggestions—total milk consumption in jodhpur urban is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it is suggested that to increase the market share we should make sound interventions in supply chain management i.e. direct delivery to consumers to grab the share of dholwalas. Strategies against growing share of milk mandi i.e. chowta and local shops must be formulate to gain competitive advantage
Q. NO (2)-Packets preferred?
RESEARCH ANALYSIS
[A] CONSUMER SATISFACTION LEVEL IN
MILK
Q NO (1)- Milk purchased from?
Key findings and suggestions—total milk consumption in jodhpur urban is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it is suggested that to increase the market share we should make sound interventions in supply chain management i.e. direct delivery to consumers to grab the share of dholwalas. Strategies against growing share of milk mandi i.e. chowta and local shops must be formulate to gain competitive advantage
Q. NO (2)-Packets preferred?
Key finding and suggestion-as standard is in which lays highest margins among all the categories. Gold contains maximum fats and targeting affluent segment of society
which lays highest margins among all the categories. Gold contains maximum fats and targeting affluent segment of society.
Q.NO- (3) Average quantity purchased per month? Key finding and suggestion- most of the consumers and families are consuming 50 ltrs of milk per month. So it is suggested that we should persuade them to increase the consumption of milk by informing the value and new use of the milk in the dairy life. Consumers, which are purchasing below 50 ltrs per month, should be emphasizing while message is communicated. Advertising is required to them buy more quantity of milk.
Key finding and suggestion- As
[A] CONSUMER SATISFACTION LEVEL IN
MILK
Q NO (1)- Milk purchased from?
Key findings and suggestions—total milk consumption in jodhpur urban is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it is suggested that to increase the market share we should make sound interventions in supply chain management i.e. direct delivery to consumers to grab the share of dholwalas. Strategies against growing share of milk mandi i.e. chowta and local shops must be formulate to gain competitive advantage
Q. NO (2)-Packets preferred?
RESEARCH ANALYSIS
[A] CONSUMER SATISFACTION LEVEL IN
MILK
Q NO (1)- Milk purchased from?
Key findings and suggestions—total milk consumption in jodhpur urban is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it is suggested that to increase the market share we should make sound interventions in supply chain management i.e. direct delivery to consumers to grab the share of dholwalas. Strategies against growing share of milk mandi i.e. chowta and local shops must be formulate to gain competitive advantage
Q. NO (2)-Packets preferred?
Key finding and suggestion-as standard is in which lays highest margins among all the categories. Gold contains maximum fats and targeting affluent segment of society
which lays highest margins among all the categories. Gold contains maximum fats and targeting affluent segment of society.
Q.NO- (3) Average quantity purchased per month? Key finding and suggestion- most of the consumers and families are consuming 50 ltrs of milk per month. So it is suggested that we should persuade them to increase the consumption of milk by informing the value and new use of the milk in the dairy life. Consumers, which are purchasing below 50 ltrs per month, should be emphasizing while message is communicated. Advertising is required to them buy more quantity of milk.
Key finding and suggestion- As