SAS Master Case Study 2
SAS Master Case Study-2
Copyright:
AnalytixLabs
3364, Sector-A, Pocket-B
Vasant Kunj, New Delhi – 110070
Website: www.analytixlabs.co.in
Email: info@ analytixlabs.co.in
Disclaimer: This material is protected under copyright act AnalytixLabs ©, 2011.
Unauthorized use and/ or duplication of this material or any part of this material including data, in any form without express and written permission from AnalytixLabs is strictly prohibited. Any violation of this copyright attract legal actions.
AnalytixLabs
Website: www.analytixlabs.co.in Email: info@analytixlabs.co.in Phone: +91-88021-73069
1
SAS MASTER CASE STUDY-2
Business Case Objective:
One of the leading retail chains in London having more than 500 stores which sells Laptops and accessories.
The company would like to define the product strategy and pricing policies that will maximize company projected revenues in 2009.
Data Availability:
1. Point of Sales POS Transactions: 2008 Year Laptop Sales information
2. Laptops: Laptop’s configuration & product information
3. Store Locations: Store’s geographical information
4. London Postcodes: Customer’s geographical information
Case study assessment charter:
1. Uncover any data and insights that will help the management achieve this objective (85%)
2. Asses the relevance of data and suggest how the company can make better use of the data in 2010 to shape strategy and operations (15%)
3. Clearly define the approach (This will be a key part of the assessment measured across the above)
Some key questions need to answer by deep diving into to solve the case
Pricing - Are prices changing?
1. Does Laptop price with time?
2. Are prices over retail outlets consistent?
3. How does price change with configuration?
Stores - How location is influencing sales?
1. Where are the stores and customers located?
2. Which stores are selling most?
3. How far would customers travel to buy laptop?
AnalytixLabs
Website: www.analytixlabs.co.in Email: info@analytixlabs.co.in Phone:
Copyright:
AnalytixLabs
3364, Sector-A, Pocket-B
Vasant Kunj, New Delhi – 110070
Website: www.analytixlabs.co.in
Email: info@ analytixlabs.co.in
Disclaimer: This material is protected under copyright act AnalytixLabs ©, 2011.
Unauthorized use and/ or duplication of this material or any part of this material including data, in any form without express and written permission from AnalytixLabs is strictly prohibited. Any violation of this copyright attract legal actions.
AnalytixLabs
Website: www.analytixlabs.co.in Email: info@analytixlabs.co.in Phone: +91-88021-73069
1
SAS MASTER CASE STUDY-2
Business Case Objective:
One of the leading retail chains in London having more than 500 stores which sells Laptops and accessories.
The company would like to define the product strategy and pricing policies that will maximize company projected revenues in 2009.
Data Availability:
1. Point of Sales POS Transactions: 2008 Year Laptop Sales information
2. Laptops: Laptop’s configuration & product information
3. Store Locations: Store’s geographical information
4. London Postcodes: Customer’s geographical information
Case study assessment charter:
1. Uncover any data and insights that will help the management achieve this objective (85%)
2. Asses the relevance of data and suggest how the company can make better use of the data in 2010 to shape strategy and operations (15%)
3. Clearly define the approach (This will be a key part of the assessment measured across the above)
Some key questions need to answer by deep diving into to solve the case
Pricing - Are prices changing?
1. Does Laptop price with time?
2. Are prices over retail outlets consistent?
3. How does price change with configuration?
Stores - How location is influencing sales?
1. Where are the stores and customers located?
2. Which stores are selling most?
3. How far would customers travel to buy laptop?
AnalytixLabs
Website: www.analytixlabs.co.in Email: info@analytixlabs.co.in Phone: