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Satisfied and Motivated Employees Create Satisfied and Loyal Customers

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Satisfied and Motivated Employees Create Satisfied and Loyal Customers
Satisfied and Motivated Employees Create Satisfied and Loyal Customers

Dr. Linda Force

HRM 500: Human Resource Management Foundations

December 2, 2012

Abstract In Corporate America, organizations vie to maintain their competitive advantage within their perspective industries. In the current economic downturn, organizations have come to rely heavily on the competitive advantage they receive from their employees, or human capital. Organizations are investing more of their funds towards satisfying and motivating employees in the hopes that these employees will create satisfied and loyal customers. To ensure employees are satisfied and motivated, organizations may recognize employee contributions with pay and a package of employee benefits. These forms of compensation work to ensure increased employee satisfaction and motivation, decreased voluntary turnover, and, therefore, the overall success of the entire organization.

In Corporate America, organizations vie to maintain their competitive advantage within their perspective industries. In the current economic downturn, organizations have come to rely heavily on the competitive advantage they receive from their human capital. Human capital is defined as “an organization’s employees, described in terms of their training, experience, judgment, intelligence, relationships, and insight” (Noe et al., 2011, p. 3). Highly skilled and developed employees are an organization’s most valuable resource in the fight to maintain their competitive advantage. Therefore, organizations are investing more of their funds towards satisfying and motivating employees in the hopes that these employees will create satisfied and loyal customers. In an effort to satisfy and motivate employees, organizations may recognize employee contributions with various forms of compensation including pay and an employee benefits package, and through recognition programs. These forms of compensation and recognition work to

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