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Satyapaul
INTERNSHIP REPORT
Genesis Colors pvt. Ltd.: Satya paul

Richa Tiwari MFM: 09-11

GENESIS COLORS PVT LTD

Genesis Colors

Genesis Colors pvt. Ltd.

Genesis luxury

BRANDS
• GENESIS COLORS Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world the company has also pioneered the concept of luxury retail in India. GENESIS LUXURY After spear heading corporatisation in the Indian fashion industry with premium designer labels such as Satya Paul, Deepika Gehani, Samsaara, Shobhaa De and Bwitch, Genesis Colors Pvt Limited, established in 2001, forayed in the year 2008 into the marketing and distribution in India for world-renowned luxury brands through its new division, Genesis Luxury Fashion Pvt. Ltd.

•

SATYA PAUL

• Satya Paul is a renowned name in the world of women’s wear for his creative genius in the area of exquisite prints. Satya Paul is known for his designs inspired from the Mother Nature. The designer gets the inspiration from the life and from the whole world around us. • Initially the Satya Paul line consisted of sarees and fabrics but eventually expanded to include scarves and ties which are in its collections today. • Today Paul’s son Puneet is the head designer for the Satya Paul brand. He works with weavers, printers and craftsmen to combine traditional methods and modern technology. With his clothes Satya Paul hopes to make an impact on the world

OTHER BRANDS

DEEPIKA GEHANI Samsara B!witch Tie Rack

• Deepika’s collections are characterized as refreshingly feminine and chic. • Associated with Genesis Colors Pvt. Ltd. since 2005, the brand has won accolades for cutting edge designs at Indian and international fashion events. • This luxurious abode of fashion, which has more than a dozen high-end concept boutiques across India and the Gulf, is a onestop designer destination
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