Sbe 440 Course Project
Business Plan Writing for Small Business and Entrepreneurship
Course Project Business Plan
DeVry University, SBE 440
December 18, 2012
McDonald’s
Owner
ARS Enterprises, Inc.
1234 Vine St.
Table of Contents
I. Table of Contents 3
II. Company Description 4
III. Mission Statement 4
IV. Industry & Market Analysis 5
V. Management Structrue 9
VI. Operations Plan 13
VII. Cash Flow 19
VIII. Exit Strategy 21
IX. Appendices 22
Company Description The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its great hamburgers and fries. McDonald’s is a business that has been around for quite some time now and is widely popular all around the world and especially in the United States I believe that this would be a great opportunity because the area that I plan to open the restaurant in doesn’t have a restaurant that could compete with McDonald’s at this time. This area is my home town of Chillicothe, Ohio, which is a small town, located about an hour south of the state capital of Columbus. The area is large enough to support the business and I believe that if I strike while to iron is hot that I could get ahead of any competition that I would face in the future.
Mission Statement Our mission statement at McDonald's mission is to strive to be the best quick service experience. In order to be the best we will give outstanding quality, service, cleanliness and value. This should make every customer smile and at McDonald’s we love to see you smile!
Business Goals Before you start a franchise, it's important to set goals so you can reach your financial and personal dreams. Most McDonald's franchisees enter the McDonald's system by purchasing an existing restaurant, either from McDonald’s or from a McDonald's Owner/Operator. A small
Course Project Business Plan
DeVry University, SBE 440
December 18, 2012
McDonald’s
Owner
ARS Enterprises, Inc.
1234 Vine St.
Table of Contents
I. Table of Contents 3
II. Company Description 4
III. Mission Statement 4
IV. Industry & Market Analysis 5
V. Management Structrue 9
VI. Operations Plan 13
VII. Cash Flow 19
VIII. Exit Strategy 21
IX. Appendices 22
Company Description The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its great hamburgers and fries. McDonald’s is a business that has been around for quite some time now and is widely popular all around the world and especially in the United States I believe that this would be a great opportunity because the area that I plan to open the restaurant in doesn’t have a restaurant that could compete with McDonald’s at this time. This area is my home town of Chillicothe, Ohio, which is a small town, located about an hour south of the state capital of Columbus. The area is large enough to support the business and I believe that if I strike while to iron is hot that I could get ahead of any competition that I would face in the future.
Mission Statement Our mission statement at McDonald's mission is to strive to be the best quick service experience. In order to be the best we will give outstanding quality, service, cleanliness and value. This should make every customer smile and at McDonald’s we love to see you smile!
Business Goals Before you start a franchise, it's important to set goals so you can reach your financial and personal dreams. Most McDonald's franchisees enter the McDonald's system by purchasing an existing restaurant, either from McDonald’s or from a McDonald's Owner/Operator. A small