Sc 2 Artemis Business Simulation Executive Guide V4
Version 4.14 - sc. 2 – may 2015
Business Simulation: The World of Artemis
www.besoft.fr www.franck-brulhart.com www.facebook.com/artemis.business.simulation
1
1. Objectives and Context
The « Artemis » business simulation aims at managing a fictitious firm and building a solid competitive position in a specific industry, glass products (including sheet glass and hollow glass). Companies in this industry are facing strong societal pressures to integrate sustainable development and environmental protection in their strategy and behavior. Fictitious companies are run by students and are grouped by universe. Each universe is made up of between four and eight companies.
On period 0 corresponding to the business simulation’s kickoff, all Artemis companies manufacture and sell one single product called Silis. From period 1 onwards, Artemis companies are allowed to launch a new product, which is not a substitute to Silis. This new product called Exolis is derived from an innovation process and complies with ecological requirements of carbon emission reduction, power efficiency, and sustainable development.
Nethertheless, it seems that the market potential of Exolis is smaller than the one of Silis.
Forecast demand indices for both products are presented in Table 1. However, it is important to keep in mind that first demand indices are only forecasts, and second demand may be unexpectedly affected by upward or downward conjonctual factors over the next two years.
Table 1: Silis and Exolis Demand Indices
Quarter
0
1
2
3
4
5
6
7
8
Silis
100
98
93
91
96
92
91
90
90
Exolis
100
100
120
135
150
155
160
158
161
2. Manufacturing
On period 0, the Artemis company has 10 Stand plants, which have been active for several years and are linearly depreciated over ten years. Stand plants can only manufacture Silis products and Silis product can only be manufactured in Stand plants. The new product (Exolis) can not be manufactured using a Stand plant as this
Business Simulation: The World of Artemis
www.besoft.fr www.franck-brulhart.com www.facebook.com/artemis.business.simulation
1
1. Objectives and Context
The « Artemis » business simulation aims at managing a fictitious firm and building a solid competitive position in a specific industry, glass products (including sheet glass and hollow glass). Companies in this industry are facing strong societal pressures to integrate sustainable development and environmental protection in their strategy and behavior. Fictitious companies are run by students and are grouped by universe. Each universe is made up of between four and eight companies.
On period 0 corresponding to the business simulation’s kickoff, all Artemis companies manufacture and sell one single product called Silis. From period 1 onwards, Artemis companies are allowed to launch a new product, which is not a substitute to Silis. This new product called Exolis is derived from an innovation process and complies with ecological requirements of carbon emission reduction, power efficiency, and sustainable development.
Nethertheless, it seems that the market potential of Exolis is smaller than the one of Silis.
Forecast demand indices for both products are presented in Table 1. However, it is important to keep in mind that first demand indices are only forecasts, and second demand may be unexpectedly affected by upward or downward conjonctual factors over the next two years.
Table 1: Silis and Exolis Demand Indices
Quarter
0
1
2
3
4
5
6
7
8
Silis
100
98
93
91
96
92
91
90
90
Exolis
100
100
120
135
150
155
160
158
161
2. Manufacturing
On period 0, the Artemis company has 10 Stand plants, which have been active for several years and are linearly depreciated over ten years. Stand plants can only manufacture Silis products and Silis product can only be manufactured in Stand plants. The new product (Exolis) can not be manufactured using a Stand plant as this