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Scenario of small scale food vendors in Singapore

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Scenario of small scale food vendors in Singapore
COMPANY RESEARCH PROJECT (CRP1)

MASTER OF GLOBAL BUSINESS (MGB)
SCENARIO OF SMALL SCALE FOOD VENDORS IN SINGAPORE: A
COMPREHENSIVE ANALYSIS

Submitted By:

Sai Priankaa Balachandran MMAY14CMM014
Shambhavi Gupta MMAY14CMM015
Prashant Singh MMAY14CMM012
Mentor: Irina Pisennaya
Designation: Senior Manager

S P JAIN SCHOOL OF GLOBAL MANAGEMENT
SINGAPORE

1

COMPANY RESEARCH PROJECT (CRP1)

MASTER OF GLOBAL BUSINESS (MGB)

SCENARIO OF SMALL SCALE FOOD VENDORS IN SINGAPORE: A
COMPREHENSIVE ANALYSIS

Submitted By:

Under the guidance of:

Sai Priankaa Balachandra (MMAY14CMM014)
Name: Irina Pisennaya
Shambhavi Gupta (MMAY14CMM015)

Designation: Senior Manager

Prashant Singh (MMAY14CMM012)

S P JAIN SCHOOL OF GLOBAL MANAGEMENT
SINGAPORE

2

Acknowledgment
We had embarked on an enriching journey of conducting our Company Research Project 1 –
Scenario of Small Scale Food Vendors in Singapore: A Comprehensive Analysis.
We would like to thank our mentors Prof Veena Jadhav and Ms Irina Pisennaya for believing in us and imparting their invaluable guidance throughout each phase of the project, with words of wisdom and experience. It helped us follow a structured methodology to reach our goal.
We would like to extend our gratitude towards Prof Bhanu Ranjan for providing her assistance in maintaining outmost professionalism for presentations, report quality and referencing. We especially thank her in helping us establish contact with key players of the industry. We could not have done it without her tips and tricks.
Finally we would take this opportunity to thank the industry experts and the people of
Singapore, who have helped complete our surveys and interviews by taking the time to explain things to us students despite their busy schedule.

Sincerely:Sai Priankaa Balachandran (MMAY14CMM014)
Shambhavi Gupta (MMAY14CMM015)
Prashant Singh (MMAY14CMM012)

S P JAIN SCHOOL OF GLOBAL MANAGEMENT
SINGAPORE

3


References: NEA. (2014, April 1). Food Hygiene Standards in Singapore. Retrieved from http://app2.nea.gov.sg/public-health/food-hygiene Kwara, M. (2014, may 26). Singapore food masters fight to keep food heritage alive in new Street Food course Mohandas, V. (2014, April 28). 13 trainees complete course under hawker master pilot scheme Westcott, A, (2013, July 11). Gordon Ramsay loses Hawker Heroes Challenge. Retrieved from Retrieved from http://www.singapolitics.sg/views/can-food-outlets-productivity-withoutsacrificing-taste Soak in Singapore (2013, June 1) International Market Bureau. (2012) Market Indicator Report: Food Service Profile, Singapore. Euromonitor International. (2014, May). Corporate Strategies in consumer food service: A year of change. Department of Statistics, Ministry of Trade & Industry, Republic of Singapore. (2013). Yearbook of Statistics Singapore, 2013. Euromonitor International. (2013, October). Street Stalls/Kiosks in Singapore. Department of Statistics, Ministry of Trade & Industry, Republic of Singapore. (2013). Population Trends, 2013. Economic Review Committee. (2000). Food and beverage Workgroup Report. Mazza, G.M.C. (2013, April). Gastronomic Tourism: Implications for Singapore. The Lauder Institute, University of Pennsylvania Bridging the gap. (2012, December). Child Directed marketing within and around Fast Food Restaurants Dr Roosta, A & Nourbakhsh, K. (2003). Marketing in Small Food Industries. Social Science Research Network. Ghani, A. (2011, May). A recipe for success: how Singapore hawkers came to be. Institute of Policy Sciences. Eng, A. L. (2010, January). The Kopitiam in Singapore: An evolving story of migration and cultural diversity National Food Service Management Institute. (2002). A guide to centralized food service systems Marreiros, C. (2009, June). A Conceptual Framework of Consumer Food Choice Behaviour. Carvalho, C.A. (2006). Impact of Consumer Attitude in Predicting Purchasing Behaviour. Bragg, E.R. (1975). Evaluating Food Service Productivity by accurate Measurements. Foreit , K.G.F. (2004).Willingness to pay surveys for setting prices for reproductive health products and services
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