Strategic Rationale for a Combination of Schneider and Square D (1)
1. Historically, the industry has been segmented by country or by region. Barriers to entry in these different markets have been perpetuated by:- Fragmentation
Differences in standards across countries and regions;
Costs of R&D for new products and costs of translating technologies for different regional standards;
Proprietary distribution networks;
2. Industry trends point towards increased globalization & Concentration
Product standards are becoming common across regions;
R&D costs continue to grow increasing the benefits of economies of scale;
SCHNEIDER - SQUARE D
Strategic Rationale for a Combination of Schneider and Square D (2)
Given the above factors, Schneider and Square D appear to be a good match:
Schneider is a leader in Europe whereas Square D is a major player in the US market; Square D has a wide distribution network. In terms of distribution network itself a partnership or a joint venture could be a good option. But Square D was not friendly towards this.
Schneider appears to be especially strong in industrial distribution whereas Square is strongest in residential distribution;- Complementarities in terms of products.
SCHNEIDER - SQUARE D
Synergies between Schneider and Square D
Rationalization of R&D efforts and benefits from sharing existing technologies; - effect on income statement
Access to larger distribution channels for both companies;- Revenues & selling costs will be impacted
Rationalization of manufacturing capabilities;- Production costs
Benefits from cross-selling products;
SCHNEIDER - SQUARE D
Effect of Acquisition on Goodwill
Purchase Price
$60
$65
$70
Square D’s SE ($m)
603.6
603.6
603.6
Adjustment for inventory revaluation
138.1
138.1
138.1
Revalued SE ($m)
741.7
741.7
741.7
Nb of shares (m)
23.2
23.2
23.2