The humanities, like most academic disciplines, face questions of popular and public perception. The sciences, for instance, increasingly attract challenges, sometimes of dubious validity, from passionate advocates of so-called ‘deep ecology’ outside the academy, and from postmodern science studies within it. Educationists worldwide face growing discontent with the quality and character of public education. Anthropologists fend off endemic charges of political incorrectness while struggling with the possible demise of their discipline. The fine arts have become inured to occasional ugly public confrontations and persistent bland dismissal by majority opinion. The humanities, it seems, are not alone in feeling the need to clarify their relations with the public. Some of the needed elucidation is trivial, but deserving of wide public dissemination, debate and consideration: for instance, the vocational contribution of the humanities is often misunderstood. Other matters are more fundamental. They have to do with understanding the value of the humanities in relation to the cultural formation of human beings. In South Africa the humanities stand in particular need of winning broader public acceptance and support because they are repositioning themselves in what is in significant respects a new country. Internal scrutiny and revision need to be accompanied by renewal of public understanding, both with regard to potential recruits to the disciplines (students and their parents, for instance) and in terms of the value placed on the humanities by employers and decision-makers in society. Vocationalism Let us begin with the trivial. It is often said that the university is the natural home of those who seek answers to the big questions. Well, here are some big questions: The science graduate asks, ‘Why does it work?’ The graduate in accounting asks, ‘How much will it cost?’ The…