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Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities

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Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities
Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities

“A concerted and innovative approach to strategic marketing and corporate communications”

A white paper by Marie Alice Dibon, Pharm.D

Table of Contents I -Executive Summary: ....................................................................................................................................3 II - The Challenge: ...........................................................................................................................................3 III - The many faces of scientific communication.............................................................................................4 1- Why “Scientific Communication”? ...........................................................................................................4 A - Increasing the visibility of science .....................................................................................................4 B- Filling a void .......................................................................................................................................4 C - Delivering quality...............................................................................................................................4 IV - Where the needs are: ...............................................................................................................................5 1 - Urgent/pressing needs...........................................................................................................................5 A - Integrating science in the marketing mix...........................................................................................5 B - Communicating the importance of science to investors....................................................................5 2 - Mid and long term planning –meeting urgent needs through a carefully planned and multi tier
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