Scientific Method and Participant Observation Observer
Holly. Anubhav. Patrick
Origins of Field Research
Anthropology
Ethnographic field work: The study of native cultures by learning the native language, observing and taking part in native life, originated with founders of modern anthropology.
Sociology
The social reform tradition of sociology is another major source of modern field research . In the late nineteenth century, as social reformers and sociologists turned first to social surveys and then to a more varied methodology based primarily on field observation.
What is field observation?
Ethnographic research offers an orientation to understand the process and structure of a social setting and employs research techniques consistent with this orientation. It is the study of both explicit and tacit cultural knowledge. Observing user in the field is always the best way to determine their usability requirement.
Other Characteristics
Focus on community and ethnic groups To know immediate impact of an event, and aspects of everyday life. To get a inside view of reality Focus on person & the setting
Qualitative & Quantitative
Because qualitative data typically involves words and quantitative data involves numbers. In quantitative research(deductive), the researcher is ideally an objective observer who neither participates in nor influences what is being studied. In qualitative research(inductive), however,the researcher can learn the most by participating and/or being immersed in a research situation. Choices about which approach to use may reflect the interests of those conducting or benefiting from the research and the purposes for which the findings will be applied. Decisions about which kind of research method to use may also based on the researcher's own experience and preference, the population being researched, the proposed audience for findings, time, money and other resources available.
Field Observation & Scientific Observation
Casual & everyday, Direct observation, unaided by
Origins of Field Research
Anthropology
Ethnographic field work: The study of native cultures by learning the native language, observing and taking part in native life, originated with founders of modern anthropology.
Sociology
The social reform tradition of sociology is another major source of modern field research . In the late nineteenth century, as social reformers and sociologists turned first to social surveys and then to a more varied methodology based primarily on field observation.
What is field observation?
Ethnographic research offers an orientation to understand the process and structure of a social setting and employs research techniques consistent with this orientation. It is the study of both explicit and tacit cultural knowledge. Observing user in the field is always the best way to determine their usability requirement.
Other Characteristics
Focus on community and ethnic groups To know immediate impact of an event, and aspects of everyday life. To get a inside view of reality Focus on person & the setting
Qualitative & Quantitative
Because qualitative data typically involves words and quantitative data involves numbers. In quantitative research(deductive), the researcher is ideally an objective observer who neither participates in nor influences what is being studied. In qualitative research(inductive), however,the researcher can learn the most by participating and/or being immersed in a research situation. Choices about which approach to use may reflect the interests of those conducting or benefiting from the research and the purposes for which the findings will be applied. Decisions about which kind of research method to use may also based on the researcher's own experience and preference, the population being researched, the proposed audience for findings, time, money and other resources available.
Field Observation & Scientific Observation
Casual & everyday, Direct observation, unaided by