Scm in Banking Sector

SCM IN BANKING SECTOR
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PRESENTATION FLOW
Service Industry – Features  SCM in Service Industry  Banking Industry – Overview  Problem Statement  Objectives for FY2010  Retail Banking (Liquidity and Credit Management)  Credit Card Delivery Mechanism  Corporate Banking  HNI Banking
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UNIQUE FEATURES OF SERVICE INDUSTRY
 The

customer – a participant in the service process  Simultaneous production and consumption
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Perishability

 Limited

Scale Economies  Labor Intensiveness  Intangibility

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SCM IN SERVICE INDUSTRY
Supplier Relationship Management
Source Negotiate Buy Design Collaboration

Integrated Supply Chain Management
Strategic Planning Demand Planning Supply Planning

Customer Relationship Management
Market Price Sell

Fulfillment
Field Service

Call Center Order Management
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Supply Collaboration

BANKING INDUSTRY

• CASA Deposits • Wholesale Deposits

Intermediary Banks

• Cash Management • Credit Management

•Retail Credit (Secured and Unsecured) •Wholesale Credit •Non-interest income Customers - Gross Credit

Investors Aggregate Deposits

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OVERVIEW OF THE BANKING SECTOR IN INDIA
Deposits
5.60% 3.00%

Gross Credit
5.50% 2.50%

17.10% 50.50% 23.80%

17.80% 50.50%

23.70%

Nationalized Banks SBI and Associates Other Scheduled Commercial Banks Foreign Banks Regional Rural Banks

Nationalized Bank SBI and Associates Other Scheduled Commercial Banks Foreign Banks Regional Rural Banks

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SCM IN BANKING

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PROBLEM STATEMENT
Vision – To be the No.1 Bank in India in terms of Aggregate Deposits and Gross Credit.  Mission – To provide holistic banking services customized to each individual.  Goal – To become a high performance bank in terms of CASA Deposits and Good Credit Portfolio.  Problem Statement – Design SCM for executing strategy for FY2010 of ICICI Bank.
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STRATEGY FOR FY2010 ICICI BANK

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CURRENT SCM - M’S MANAGEMENT
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Man