We study the evolution of the supply chain management of Tata Motors Ltd. using a combination of firm product specific data measures, firm level performance and industry performance. Our goal is to assess the current state of Tata Motors Ltd. and identify both the potential and the management realities associated with developing globally competitive auto supply chains.
We use empirical data and anecdotal information to offer our best guess answers to the following questions: Will the future of Tata Motors Ltd. be that of a globally competitive car producer that can offer quality at a competitive price point? Will the company mainly compete at the component level, focusing on design intensive and process intensive engineered products? Will the domestic car market provide sufficient incentives for the company`s suppliers and distributers?
OBJECTIVE “To study the Supply Chain Management of Tata Motors Ltd.”
METHODOLOGY:
The study can be said to be exploratory in nature as it is unknown to the researcher if any such study had been conducted in the past and thus has not been considered here. It is also descriptive in nature as it lays down the SCM activity of Tata Motors Ltd. and its prospects and potentialities. The research plan has been designed keeping in mind both the qualitative and quantitative data that the researcher had to deal with during the analysis phase.
In order to get the picture of the SCM activities of Tata Motors Ltd. a meeting was held with Mr. Nilimoy Nath, Manager- Fleet Sales, Tata Motors Ltd.
Research instrument:
Structured Interview (personal).
Data Collection:
Primary Data: Structured interview and questionnaire distribution.
Secondary Data: Statistical data from Tata Motors Regional office, Guwahati and official websites. SIAM (Society of India Automobiles) websites.
Overview of India Auto mobile