PT Surya Citra Media Tbk was formed on 29 January 1999 to operate as a holding company for multimedia services as well as consultancy services in the media and related business. The main purpose behind its creation, however, was to broaden the horizons of PT Surya Citra Televisi (SCTV), one of the largest TV broadcasting stations in Indonesia, today.
As a media broadcasting company, SCTV is restricted by law to operate solely and exclusively as a broadcasting company for which it was licenced for. Yet, the business prospects of an integrated multimedia services group are simply too promising to be ignored. Hence, the establishment of SCM signified the emergence of a highly prospective multimedia group with longterm growth opportunities. SCM subsequently acquired 100% share of SCTV over a period of time between November 2001 and April 2002, and went public in July 2002.
B. COMPANY INFORMATION
B.1. VISION AND MISSION
Vision
To position SCM as the leader in Multimedia business and services with the aim of making valuable social and cultural contributions towards the welfare of the nation through innovative creations and the integrations of information technology, media, and telecommunications.
Mission
To maximize opportunities in the convergence of information technology, media, and telecommunications; among other things through the introduction of state-of-the-art television broadcasting services in Indonesia and the achievement of operational excellence as well as sustained profitability in creation of stakeholders' value.
B.2. LINE OF BUSINESS
PT Surya Citra Media Tbk (the Company) has four line of business as follow:
No.
Description
Remarks
1.
Multimedia entertainment and communication services, specifically in television,
Including the trading and leasing of broadcasting equipment and the import and export of television materials/ programs 2.
Establishing television stations and managing infrastructure