Scooterino Analysis
7.1.1 Political
The main political factor that would influence the success of Scooterino in a particular economy is state regulations concerning companies operating in ridesharing. Specifically, the more regulations there are in a given country targeted at ridesharing businesses, the harder it will be to develop and sustain Scooterino in that economy.
What is interesting in this analysis is that the four cities under consideration are all parts of the EU political and legal framework. It is worth noting that one of the biggest names in ridesharing (Uber) has faced considerably more obstacles on its rise to prominence in Europe, compared to the United States, where it originated. As it appears, in Europe traditional modes of transportation …show more content…
By looking at the survey conducted, 48.26% of the respondents have stated that they use ridesharing services only, in comparison to the possibility of using taxis only or taxis and ridesharing indistinctly (Appendix 1). 56% of the former also stated their choice is due to economic constraints. Consequently, it is not a surprise identifying a possible Scooterino user as someone with medium/limited budget. However, if we compare the economics of Scooterino and a more standard car-sharing service, we will see that Scooterino has to be considerably cheaper than a ridesharing option via …show more content…
and Europe (Ukpopulation2016.com, 2016). It is a melting pot and a city that has always shown to be very avant-garde in many fields, namely arts, higher education, media, tourism, transport and with a very fast-paced lifestyle, which makes it very attractive for the service offered by Scooterino. The city is one of the world’s top financial centers, consequently having the 5th or 6th biggest metropolitan range GDP on the planet (Ukpopulation2016.com, 2016). The Office for National Statistics stated that the population density of London is bigger than in any region in the European Union (Ukpopulation2016.com, 2016). As for the higher education level, London has shown a slight decrease throughout the recent years with around 34% of the working population, aged 16 to 64, achieving a degree level or equivalent qualifications (Ball, 2013; Nomisweb.co.uk, 2016). According to the European Cities and Regions of the Future 2016-2017 survey by fDi Intelligence, a division of the Financial Times Ltd, London is a leader in human capital and lifestyle ranking, Paris being second, Madrid 5th and Berlin 7th (Fingar,
The main political factor that would influence the success of Scooterino in a particular economy is state regulations concerning companies operating in ridesharing. Specifically, the more regulations there are in a given country targeted at ridesharing businesses, the harder it will be to develop and sustain Scooterino in that economy.
What is interesting in this analysis is that the four cities under consideration are all parts of the EU political and legal framework. It is worth noting that one of the biggest names in ridesharing (Uber) has faced considerably more obstacles on its rise to prominence in Europe, compared to the United States, where it originated. As it appears, in Europe traditional modes of transportation …show more content…
By looking at the survey conducted, 48.26% of the respondents have stated that they use ridesharing services only, in comparison to the possibility of using taxis only or taxis and ridesharing indistinctly (Appendix 1). 56% of the former also stated their choice is due to economic constraints. Consequently, it is not a surprise identifying a possible Scooterino user as someone with medium/limited budget. However, if we compare the economics of Scooterino and a more standard car-sharing service, we will see that Scooterino has to be considerably cheaper than a ridesharing option via …show more content…
and Europe (Ukpopulation2016.com, 2016). It is a melting pot and a city that has always shown to be very avant-garde in many fields, namely arts, higher education, media, tourism, transport and with a very fast-paced lifestyle, which makes it very attractive for the service offered by Scooterino. The city is one of the world’s top financial centers, consequently having the 5th or 6th biggest metropolitan range GDP on the planet (Ukpopulation2016.com, 2016). The Office for National Statistics stated that the population density of London is bigger than in any region in the European Union (Ukpopulation2016.com, 2016). As for the higher education level, London has shown a slight decrease throughout the recent years with around 34% of the working population, aged 16 to 64, achieving a degree level or equivalent qualifications (Ball, 2013; Nomisweb.co.uk, 2016). According to the European Cities and Regions of the Future 2016-2017 survey by fDi Intelligence, a division of the Financial Times Ltd, London is a leader in human capital and lifestyle ranking, Paris being second, Madrid 5th and Berlin 7th (Fingar,