SCOR model Supply Chain Management
Potential competitive advantages generated for MIFA in the Supply Chain design
1. it is possible to widely supervise and control production quality, from the inspection of ingoing shipments of the parts to the ongoing quality check at the individual stages of the production process directly at the Sangerhausen plant
2. Better control over own supply chain
3. MIFA can quickly respond to the changes of the customers` needs designing new frame types directly in the paint shop, which is located at MIFA plant
4. Relatively individual production of the bicycles in Germany
5. Quick fulfillment of the customers’ orders. It is better organized due to the presence of their own warehouse and factory
6. Direct online order fulfillment for the customers ordering via internet
P1
P3
P2
P4
P4
P4
P2
P2
S1
S1
S1
M1
S2
S1
S2
D1
D1
D1
D1
D1
M2
D2
Japan
China
Europe
Factory
Headquarters
Warehouse
Distribution centers/ Retails chains, superstores
Outlet store
Private customers ordering via internet
Suppliers
MIFA
Customers
1. Arguments for Make-To-Stock
Smooth production
High possibility to achieve high level of effective and efficient level of production
Big capacity of the warehouse and additional risks involved
Capital Lockup
High expectations and dependency from the demand and sales forecasts
Arguments for Make-To-Order
No inventory, less risks involved
Possibility to produce customized products
Intermittent production
Longer waiting time for the customer to get the final product, because the product has to be produced
1. it is possible to widely supervise and control production quality, from the inspection of ingoing shipments of the parts to the ongoing quality check at the individual stages of the production process directly at the Sangerhausen plant
2. Better control over own supply chain
3. MIFA can quickly respond to the changes of the customers` needs designing new frame types directly in the paint shop, which is located at MIFA plant
4. Relatively individual production of the bicycles in Germany
5. Quick fulfillment of the customers’ orders. It is better organized due to the presence of their own warehouse and factory
6. Direct online order fulfillment for the customers ordering via internet
P1
P3
P2
P4
P4
P4
P2
P2
S1
S1
S1
M1
S2
S1
S2
D1
D1
D1
D1
D1
M2
D2
Japan
China
Europe
Factory
Headquarters
Warehouse
Distribution centers/ Retails chains, superstores
Outlet store
Private customers ordering via internet
Suppliers
MIFA
Customers
1. Arguments for Make-To-Stock
Smooth production
High possibility to achieve high level of effective and efficient level of production
Big capacity of the warehouse and additional risks involved
Capital Lockup
High expectations and dependency from the demand and sales forecasts
Arguments for Make-To-Order
No inventory, less risks involved
Possibility to produce customized products
Intermittent production
Longer waiting time for the customer to get the final product, because the product has to be produced