Scripts Presenting: the Basic Types of Modern Marketing Communications

I. Introduction ( Huyen) Good morning! Welcome to our presentation today! Let me start by saying a few words introducing ourselves! We are group number 2, including Hoa, Yen, Nam, Duong, Tuan and I. My name is Huyen, on behalf of my team; I’d like to say that we are fully delighted to have the opportunity to give a talk to all of you- the most excellent students in this famous university! First of all, I want to give you a question: “Who has studied the subject: “International Marketing” in our class? Please put your hands up high if you have attended any kinds of marketing classes. Well, I can see that we don’t have anyone who has learnt this subject before…As you know, marketing is one of the most important subjects for economic students like us to deeply master. To provide you with some basic knowledge about marketing, we are going to talk to you about “The basic types of modern marketing communications”. Let me expand on “What marketing communications is” before we move on. Marketing communication is the subset of overall subject area known that marketing. Marketing communications are the messages and related media used to communicate with the media. Marketing communication is the “promotion” part of the marketing mix of the “Four Ps”: price, place, promotion and product. Each of the elements plays an integral role in the overall Marketing strategy. In this brief presentation, we will address 6 basics types of marketing communications that companies most select the most effective medium communication in order to reach their target market. So , we intend to breakdown our talk into 6 part first , Hoa will talk to you about sales promotion , then Yen will brief you on advertising, then we come to discover PR with Nam , after that we learn about direct marketing and E– marketing with Duong and Tuan , lastly I will finish our presentation with some outline of event – marketing. If you do have anything needed clarifying just