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PART A- INTRODUCTION
Company background
Giorgio Armani, a designer born on July 11, 1934, in Piacenza, Italy. He using his own name to create brand and be the top in fashion world. Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced. But it was only by chance that he broke into the fashion industry in the Sixties, after studied into medicine Milan University. Italian executive Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels.
Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa. With approximately 500 stores worldwide, the Group's exclusive retail network currently comprises: 81 Giorgio Armani boutiques, 171 Emporio Armani stores, 17 Armani Collezioni stores, 165 A/X Armani Exchange stores, 16 AJ | Armani Jeans stores, 6 Armani Junior stores e 33 Armani Casa stores in 46 countries.
Armani formed his own company, Giorgio Armani S.P.A., on July 24, 1975, at the suggestion of his enthusiastic partner, Sergio Galeotti. The first products were ready-to-wear clothes for men and women. The company was successful from the beginning. In 1978, a licensing agreement with Gruppo Finanziario Tessile allowed Armani to invest in a new headquarters building. The building, a 17th-century palazzo at 21 Via Borgonuovo, Milan, would house not only offices but a theater for fashion shows as well as Armani's personal residence. Armani would be credited for inventing the Italian fashion industry, particularly in Milan. The next year
Company background
Giorgio Armani, a designer born on July 11, 1934, in Piacenza, Italy. He using his own name to create brand and be the top in fashion world. Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced. But it was only by chance that he broke into the fashion industry in the Sixties, after studied into medicine Milan University. Italian executive Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels.
Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa. With approximately 500 stores worldwide, the Group's exclusive retail network currently comprises: 81 Giorgio Armani boutiques, 171 Emporio Armani stores, 17 Armani Collezioni stores, 165 A/X Armani Exchange stores, 16 AJ | Armani Jeans stores, 6 Armani Junior stores e 33 Armani Casa stores in 46 countries.
Armani formed his own company, Giorgio Armani S.P.A., on July 24, 1975, at the suggestion of his enthusiastic partner, Sergio Galeotti. The first products were ready-to-wear clothes for men and women. The company was successful from the beginning. In 1978, a licensing agreement with Gruppo Finanziario Tessile allowed Armani to invest in a new headquarters building. The building, a 17th-century palazzo at 21 Via Borgonuovo, Milan, would house not only offices but a theater for fashion shows as well as Armani's personal residence. Armani would be credited for inventing the Italian fashion industry, particularly in Milan. The next year