Preview

Secondary Data

Powerful Essays
Open Document
Open Document
4915 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Secondary Data
Tips for Collecting, Reviewing, and Analyzing Secondary Data

WHAT IS SECONDARY DATA REVIEW AND ANALYSIS?

Secondary data analysis can be literally defined as second-hand analysis. It is the analysis of data or information that was either gathered by someone else (e.g., researchers, institutions, other NGOs, etc.) or for some other purpose than the one currently being considered, or often a combination of the two (Cnossen 1997).

If secondary research and data analysis is undertaken with care and diligence, it can provide a cost-effective way of gaining a broader understanding of specific phenomena and/or conducting preliminary needs assessments.

Secondary data are also helpful in designing subsequent primary research and, as well, can provide a baseline with which to compare your primary data collection results. Therefore, it is always wise to begin any research activity with a review of the secondary data (Novak 1996).

RESEARCH DESIGN AND PURPOSE

Secondary data analysis and review involves collecting and analyzing a vast array of information. To help you stay focused, your first step should be to develop a statement of purpose – a detailed definition of the purpose of your research – and a research design.

Statement of Purpose: Having a well-defined purpose – a clear understanding of why you are collecting the data and of what kind of data you want to collect, analyze, and better understand – will help you remain focused and prevent you from becoming overwhelmed with the volume of data.

Research Design: A research design is a step-by-step plan that guides data collection and analysis. In the case of secondary data reviews it might simply be an outline of what you want

the final report to look like, a list of the types of data that you need to collect, and a preliminary list of data sources.

WHAT TYPES OF DATA AND/OR INFORMATION ARE NEEDED?

The specific types of information and/or data needed to conduct a secondary analysis will

You May Also Find These Documents Helpful

  • Powerful Essays

    Secondary research uses data and information that has been collected before, either from within the organisation which can also be seen as internal data or by another organisation which is mostly regarded to as external data.…

    • 1723 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Secondary Research is a method where research or data that you have gathered has come from a secondary source such as the government. This is data or research that you did not collect yourself but has been collected beforehand by someone else.…

    • 1276 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Mkt 441 Week 3

    • 1156 Words
    • 4 Pages

    “The tools for secondary research are essentially, gathering and selecting relevant material for the research. Traditionally, the sources of secondary information were research books, research reports, journal articles, scientific journal, and critiques of literary works and narratives of historical events” (Alred, et. al., 2006, Pg.13). Government publications, universities journals and consumer reports are the powerful sources of secondary information. Both qualitative and quantitative information is available from secondary sources. For example one of the important sources of quantitative secondary data is the US Bureau of Economic Analysis.…

    • 1156 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Emperor Was Divine Thesis

    • 819 Words
    • 4 Pages

    Though one wouldn’t think it, Germany wasn’t the only country guilty of having targeted an entire race of people. Though definitely not as extreme as Germany’s actions, the US was also guilty of this act, having targeted the Japanese American people after Japan had bombed Pearl Harbor. Arresting potential ‘spies,’ forcing people to move, and putting them all in camps were the main things the US had done to the Japanese people. In the book When the Emperor Was Divine written by Julie Otsuka, this event is shown through the eyes of the Japanese people as they go through this. Though many themes are most likely prevalent in the story, the one that sticks out the most is that an entire races fate should not be determined by one event.…

    • 819 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Data Analysis: The data got from the primary and secondary survey can be studied using different statistical tools to come to a certain…

    • 809 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Plan to Pizza Rush

    • 765 Words
    • 4 Pages

    Secondary research is simply the use of research already conducted, like the census, study reports, customer reviews on other websites, etc. Use this research to help you identify the next steps in your campaign.…

    • 765 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Rabianski, J. S. (2003). Primary and Secondary Data:Concepts, Concerns, Errors, and Issues. Appraisal Journal, 71(1), 43-54. Retrieved from http://web.ebscohost.com.ezproxy.apollolibrary.com/ehost/pdfviewer/pdfviewer?sid=2fd6dca0-a9da-46a2-9bd7-716cc1e92202%40sessionmgr110&vid=2&hid=121…

    • 1204 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    P1 Unit 4 Business Research

    • 2470 Words
    • 10 Pages

    Create a plan for the collection of primary and secondary data for a given business problem-p1…

    • 2470 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Secondary Research: this process involves collecting data from either the originator or a distributor of primary research. In other words, accessing information already gathered, old sales reports, accounting records and many others, falls under the heading of secondary research.…

    • 1252 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Not very descriptive, doesn’t go into detail about the how’s and the whys it just states facts.…

    • 635 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    study guide

    • 452 Words
    • 2 Pages

    Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found. For instance, secondary research often takes the form of the results from two or more primary research articles and explains what the two separate findings are telling us. Or, the author may have a specific topic to write about and will find many pieces of primary research and use them as information in their next article or textbook…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Conducting a research study, all available data should be analyzed to learn more about their project. However, after reviewing, management can then move forward and collect their own primary data by way of questionnaires and obtaining answers they have carefully prepared for more precise information on their target group (Scenario, 2008).…

    • 1090 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    If you are doing secondary research, you have the necessary data available. These data are made available through other publications or reports,…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Secondary research used data and information that has been collected before, either from within Tesco (internal) or by another organisation (external). Secondary research is sometimes referred to as’ desk research’ and sources include:…

    • 2353 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    2. Secondary data collection is data that is collected by someone other than the user and can be sourced from research that already exists including published reports, case studies and statistical reseach organisations.…

    • 921 Words
    • 4 Pages
    Good Essays