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Marketing Planning (Unit 19)

Table of Contents
Page No

Introduction
03

Task 01
1.1 Review changing perspectives in marketing planning for sports merchandise.
04

1.2 Evaluate Adidas’s managerial, financial, operational, human resource and intangible (Brand) capability for planning its future marketing activity.
04-05

1.3 Examine techniques of SWOT, PESTLE and Porter’s 5 forces for organisational auditing and for analysing external factors that affect marketing planning.
05-07

1.4 Carry out organisational auditing PESTLE analysis of external factors that affect marketing planning for Adidas.
07
Task 02
2.1 Assess the main barriers to marketing planning for a company like Adidas.
08

2.2 Examine how organisation like Adidas may overcome barriers to marketing planning.
08-09

Task 03
3.1 Write a marketing plan for a London 2012 Olympic Sportswear.
09-10

3.2 Explain why marketing planning is essential in the strategic planning process for an organisation like Adidas.
10-11

3.3 Examine techniques for new product development like London 2012 Olympic Sportswear for general consumer.
11

3.4 Justify recommendations for pricing policy, distribution and communication mix for London 2012 Olympic product for general consumer.
11-12

3.5 Explain how factors like timing, design and financial aspects affecting the effective implementation of the marketing plan of Adidas London 2012 Olympic Sportswear.
12

Task 04
4.1 Explain how ethical issues influence marketing planning.
12-13

4.2 Analyse examples of how Adidas respond to ethical issues like use of child labour.
13-14

4.3 Analyse examples of consumer ethics for Adidas and the effect it has on marketing planning for the company.
14

Conclusion
15

Reference
16-18

Introduction
A promoting set up could also be a part of an overall business set up. Solid promoting strategy