1
Communication
LEARNING OUTCOMES
By the end of this topic, you should be able to:
1. Explain what is meant by the word „communication‰ in general;
2. Identify the main elements in the communication process;
3. Differentiate between oral and written communication;
4. Highlight some basic tips on writing; and
5. List the common pitfalls to avoid in written communication.
INTRODUCTION
This topic gives you an overview of communication and introduces you to the main elements in the communication process. It also highlights the importance of writing clear, positive messages and offers you some basic tips and guidelines on this form of communication so that you may become more proficient in the kind of writing needed at home as well as in the college and workplace. You will also learn about some of the common pitfalls which may impede the effectiveness of written communication.
1.1
WHAT IS COMMUNICATION?
Communication is a learned skill. However, while most people are born with the physical ability to talk, not all can communicate well unless they make special efforts to develop and refine this skill further. Very often, we take the ease with which we communicate with each other for granted, so much so that we sometimes forget how complex the communication process actually is.
2
TOPIC 1
1.1.1
INTRODUCTION TO COMMUNICATION
Elements in Communication
Have you ever wondered why some people can communicate so well while others fail to get their message across? What are the elements that must be present in the communication process before it can be successful and effective?
Well, communication has been defined as the act of giving, receiving or exchanging information, ideas and opinions so that the „message‰ is completely understood by both parties. Look at Figure 1.1 below. The illustration shows clearly that in a communication process, there must be a sender who speaks or sends a