See's Candies Inc.
SEE’S CANDIES INC. Swiss Market Strategy
MGMT 335 – INTERNATIONAL BUSINESS Professor: ALFRED SIU
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INTRODUCTION
Charles See founded SEE'S Candies Inc. in 1921 in the city of Los Angeles, California. Charles See was a visionary who approached the confection business with a simple view. He decided that no image would better reflect the personality of this venture than that of his mother. Apart from using her recipes as a foundation, See knew that keeping things in the family was the only way to bring about the kind of product he desired. See along with his mother and his wife, Florence, opened the first See's Candies store on Western Avenue in Los Angeles in November of 1921. See's was able to grow steadily from that first shop in Los Angeles to twelve shops by the mid-1920's and thirty shops during the depression. By 1936, See's was able to expand to San Francisco. For generations See's famous old time candies are well known and loved throughout the West. If you were to visit a See's store, you would find a sparkling clean black and white shop where your candies would be packed to order as you made your candy selection. See's reputation for friendly old-fashioned service remains unrivaled. To produce the best possible boxed chocolates, See's acquired the choicest and finest grade raw ingredients from all over the world. No additives or preservatives are ever used in See's Candies, only fresh wholesome ingredients. A $300 million subsidiary of Berkshire Hathaway, See's Candies delivers over 100 varieties of fresh chocolates via its retail stores, corporate marketing programs, phone and mail orders, and the Internet. Headquartered in South San
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Francisco, See's Candies maintains their reputation for excellence in all areas by strictly adhering to their motto of "Quality Without Compromise".
INTERNAL FUNCTIONS
Planning See's candies will lunch their presence in the Swiss market by introducing their most popular product, boxed "Assorted
MGMT 335 – INTERNATIONAL BUSINESS Professor: ALFRED SIU
1
INTRODUCTION
Charles See founded SEE'S Candies Inc. in 1921 in the city of Los Angeles, California. Charles See was a visionary who approached the confection business with a simple view. He decided that no image would better reflect the personality of this venture than that of his mother. Apart from using her recipes as a foundation, See knew that keeping things in the family was the only way to bring about the kind of product he desired. See along with his mother and his wife, Florence, opened the first See's Candies store on Western Avenue in Los Angeles in November of 1921. See's was able to grow steadily from that first shop in Los Angeles to twelve shops by the mid-1920's and thirty shops during the depression. By 1936, See's was able to expand to San Francisco. For generations See's famous old time candies are well known and loved throughout the West. If you were to visit a See's store, you would find a sparkling clean black and white shop where your candies would be packed to order as you made your candy selection. See's reputation for friendly old-fashioned service remains unrivaled. To produce the best possible boxed chocolates, See's acquired the choicest and finest grade raw ingredients from all over the world. No additives or preservatives are ever used in See's Candies, only fresh wholesome ingredients. A $300 million subsidiary of Berkshire Hathaway, See's Candies delivers over 100 varieties of fresh chocolates via its retail stores, corporate marketing programs, phone and mail orders, and the Internet. Headquartered in South San
2
Francisco, See's Candies maintains their reputation for excellence in all areas by strictly adhering to their motto of "Quality Without Compromise".
INTERNAL FUNCTIONS
Planning See's candies will lunch their presence in the Swiss market by introducing their most popular product, boxed "Assorted