Seeds Of Innocence: An IVF And Surrogacy Center Case Study

To think as a pregnant woman, was the design brief from Dr Gauri Aggarwal (Gynaecologist & IVF Specialist) when she first met Studio AVT Design Team with the requirements of her dream project; “Seeds of Innocence: An IVF & Surrogacy Centre”. The mood swings, anxiety and increased irritability of a pregnant woman or a childless couple could be forgotten as soon as one enters into the positive & cheerful environment of the clinic. Thus, it was considered as the main factor while designing this Surrogacy centre by the Architects.
Situated on one of the prime location of South Delhi, the building has been designed with the intention of leaving an everlasting impact on everyone’s mind who-so-ever crosses the road. The upper floors have stark Marsala
Upon reaching the basement the first thing which attracts the person is the Reception with custom designed table supported by the vintage wrought iron partition on both the sides with the Marsala coloured lacquered panel clad on the wall at the backdrop which invokes a sense of impenetrable liveliness. The Waiting at the back has a very interesting setup of couches & undulating fixed seats with geometric shaped centre tables in a cluster pattern. Marsala has been chosen for the reason of its resemblance to the colour of blood, new life, a new beginning. Contrary to the exteriors less of the bright Marsala has been used, instead, the whole setup has hues & tints of neutral shades of Greys, Beiges & Off-white with a patch of Marsala to break the mundaneness. After a lot of spatial explorations and trying various permutations for the relationship between spaces; the basement level was evolved as a series of aligned spaces to avoid the rabbit-warren type configurationally arrangement of consultancy rooms on one side and an administrative section on the other
The NICU on the mezzanine has big glass panels which overlook to the dense greenery outside. The small colourful beds of the newborns have wallpapers on the remaining walls & ceiling with geometric shapes, fishes & figurines printed on it. Moreover, the patient’s room has been developed keeping the bright colour only on fabrics and neutral shades on fixed panels & fixtures so that one does not get bored of the whole setup. The grooves have been made on the back wall which turns on to the ceiling to give an effect of a larger space than actual. The attendant’s couch is also been changed from a typical convertible bed to a fixed low height running seating along the window wall. The corridor accessing the rooms has chequered pattern on all 3 sides & a horizontal stripe of Marsala all along. The Nursing Station at the end of the corridor feels divine with the light coming through the perforated MDF sheet at the