Segmentation of Vodafone
[pic]
Segmentation Strategies
Vodafone is the world's largest mobile telecommunication network company, based on revenue, and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries.
[pic]
[pic]
Vodafone owns 45% of Verizon Wireless, the largest wireless telecommunications network in the United States, based on number of subscribers.
http://en.wikipedia.org/wiki/Vodafone
Vodafone has significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. It operates either as a majority owner of the company or as a minority owner of the company(where the local player is the majority owner) and acts as a partner.The company has segmented the world market on the basis of a country’s potential and the growth prospects in a country. Vodafone started its Australia operations in 1993. In November 1998, Vodafone purchased BellSouth New Zealand, which later became Vodafone New Zealand. http://en.wikipedia.org/wiki/Vodafone
From 2002 till today, Vodafone has been involved in transactions with players in European countries to make its presence felt in the most of the Europe.
Below is the geographical segment-wise data which shows the strength of Vodafone and its significant presence in all the segments to make it the world’s number one telecom operator. http://en.wikipedia.org/wiki/Vodafone
[pic]
[pic]
[pic]
[pic]
[pic]
Vodafone has been following the process of acquiring certain amount of stake in a country’s local telecom operator and gradually acquire the majority stake so it can have control over the company and the company can be run with the name ‘Vodafone’. If not majority, then a certain level of partnership in the company that Vodafone can make a good amount of revenues and make the presence of its name felt
Segmentation Strategies
Vodafone is the world's largest mobile telecommunication network company, based on revenue, and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries.
[pic]
[pic]
Vodafone owns 45% of Verizon Wireless, the largest wireless telecommunications network in the United States, based on number of subscribers.
http://en.wikipedia.org/wiki/Vodafone
Vodafone has significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. It operates either as a majority owner of the company or as a minority owner of the company(where the local player is the majority owner) and acts as a partner.The company has segmented the world market on the basis of a country’s potential and the growth prospects in a country. Vodafone started its Australia operations in 1993. In November 1998, Vodafone purchased BellSouth New Zealand, which later became Vodafone New Zealand. http://en.wikipedia.org/wiki/Vodafone
From 2002 till today, Vodafone has been involved in transactions with players in European countries to make its presence felt in the most of the Europe.
Below is the geographical segment-wise data which shows the strength of Vodafone and its significant presence in all the segments to make it the world’s number one telecom operator. http://en.wikipedia.org/wiki/Vodafone
[pic]
[pic]
[pic]
[pic]
[pic]
Vodafone has been following the process of acquiring certain amount of stake in a country’s local telecom operator and gradually acquire the majority stake so it can have control over the company and the company can be run with the name ‘Vodafone’. If not majority, then a certain level of partnership in the company that Vodafone can make a good amount of revenues and make the presence of its name felt