Segway Projects
gwayEnvironmental Factors
Consumer Behavior Analysis
Owning a HT is more of a social want according to Pavlov’s hierarchy of needs. It seems more of a status symbol of being trendy and cool. No one really needs a HT but it’ll be cool to have one, making this market quite small.
Economical Trend
If we had more money and the economy was bullish then we would have more money to spend on something more frivolous. Most people don’t have the cash flow to spend on this new and improved big scooter. Therefore, Segway has a very selective market - people with a lot of disposable income.
Social Trends
How badly do you want to be cool and different or be a trend setter? Baby boomers are retiring, and less mobile. Generation-X is making substantial income, while
Generation-Y is living a more health conscious life, influenced heavily by trends.
Cultural Trends (North America)
We are getting lazier and letting technology do all the work, in the case of the HT we are letting technology eliminate walking. The following are more common trends: * Time is money * A green solution * Clean air * Reduce fuel consumption * Ease a stressed environment
Tech Trends
The HT will be the future way of personal transportation. We let technology do so much for us already. Why not let tech help us walk and commute around too. The HT is the first of its kind, and will be the base of many other models by competitors in the near future.
Market Analysis
Market Size and Growth
The initial market for the Segway consisted of thousands of corporations, both domestic and international. The vision was that the Segway could provide firms with environmentally conscious, inexpensive, efficient means of transportation and commuting. A typical company would be FEDEX, who could use the Segways for their urban deliveries, cut down on costs and promote conservation of fossil fuels. Walt Disney, another ideal market could use the Segway at theme
Consumer Behavior Analysis
Owning a HT is more of a social want according to Pavlov’s hierarchy of needs. It seems more of a status symbol of being trendy and cool. No one really needs a HT but it’ll be cool to have one, making this market quite small.
Economical Trend
If we had more money and the economy was bullish then we would have more money to spend on something more frivolous. Most people don’t have the cash flow to spend on this new and improved big scooter. Therefore, Segway has a very selective market - people with a lot of disposable income.
Social Trends
How badly do you want to be cool and different or be a trend setter? Baby boomers are retiring, and less mobile. Generation-X is making substantial income, while
Generation-Y is living a more health conscious life, influenced heavily by trends.
Cultural Trends (North America)
We are getting lazier and letting technology do all the work, in the case of the HT we are letting technology eliminate walking. The following are more common trends: * Time is money * A green solution * Clean air * Reduce fuel consumption * Ease a stressed environment
Tech Trends
The HT will be the future way of personal transportation. We let technology do so much for us already. Why not let tech help us walk and commute around too. The HT is the first of its kind, and will be the base of many other models by competitors in the near future.
Market Analysis
Market Size and Growth
The initial market for the Segway consisted of thousands of corporations, both domestic and international. The vision was that the Segway could provide firms with environmentally conscious, inexpensive, efficient means of transportation and commuting. A typical company would be FEDEX, who could use the Segways for their urban deliveries, cut down on costs and promote conservation of fossil fuels. Walt Disney, another ideal market could use the Segway at theme