select a convenience store explain the marketing mix discuss how the elements practice and recommend improvements
The Opportunities:
Like many others companies, 7-Eleven also has lot of opportunities. The opportunity in this company is fresh food provided. Every morning, fresh meal will be available at 7-Eleven store for people to take away and get a quick breakfast. (Paradise, 2014) Next, the appearance of freebies and discounts is also opportunity in this company. Discounts are gives depends on what its business partners offer. Sometimes when it comes to certain seasons, 7-Eleven will has it own attraction as it is giving out freebies to customer when they purchase certain amount. It is because the new trend is increasing among the customers that they like freebies and discounts. Even it is not what they need it or whether they want to use these freebies after, they still want to have it. (Paradise, 2014)
Besides, the opportunity in this company is not many convenient stores open 24 hours a day and 7 days a week. Therefore, 7-Eleven is one of the store that people can stop by in the middle of the night only to get whatever they need. (Paradise, 2014)
COMPETITOR ANALYSIS:
99 Speedmart
7-Eleven
KK Mart
Number of outlets nationwide 450 Outlets nationwide 1,497 Outlets nationwide 62 Outlets nationwide
Operating hours 10 a.m. - 10 p.m. 24 Hours 24 Hours
Products available Groceries & freshmart Groceries, fresh foods, ATM and photocopying services. Groceries, fresh foods, ATM and photocopying services.
Benefits to customer Trolley provided Points by business partners None
Freebies and Discount None Freebies based on seasons & Discount depends on business partners None
99 Speedmart is a rapid growing convenient store chain which was founded in 1987 by Mr. Lee Thiam Wah who is the director of the company itself. More than 450 outlets nationwide, 99 Speedmart keep expanding the business and also struggling to be top in the market. 99 Speedmart also provides same product like 7-Eleven only without
Like many others companies, 7-Eleven also has lot of opportunities. The opportunity in this company is fresh food provided. Every morning, fresh meal will be available at 7-Eleven store for people to take away and get a quick breakfast. (Paradise, 2014) Next, the appearance of freebies and discounts is also opportunity in this company. Discounts are gives depends on what its business partners offer. Sometimes when it comes to certain seasons, 7-Eleven will has it own attraction as it is giving out freebies to customer when they purchase certain amount. It is because the new trend is increasing among the customers that they like freebies and discounts. Even it is not what they need it or whether they want to use these freebies after, they still want to have it. (Paradise, 2014)
Besides, the opportunity in this company is not many convenient stores open 24 hours a day and 7 days a week. Therefore, 7-Eleven is one of the store that people can stop by in the middle of the night only to get whatever they need. (Paradise, 2014)
COMPETITOR ANALYSIS:
99 Speedmart
7-Eleven
KK Mart
Number of outlets nationwide 450 Outlets nationwide 1,497 Outlets nationwide 62 Outlets nationwide
Operating hours 10 a.m. - 10 p.m. 24 Hours 24 Hours
Products available Groceries & freshmart Groceries, fresh foods, ATM and photocopying services. Groceries, fresh foods, ATM and photocopying services.
Benefits to customer Trolley provided Points by business partners None
Freebies and Discount None Freebies based on seasons & Discount depends on business partners None
99 Speedmart is a rapid growing convenient store chain which was founded in 1987 by Mr. Lee Thiam Wah who is the director of the company itself. More than 450 outlets nationwide, 99 Speedmart keep expanding the business and also struggling to be top in the market. 99 Speedmart also provides same product like 7-Eleven only without