Marketing and marketing strategies has always been a positive inspiration to me. It has been the center of my interests for the past few years, due to its importance in business industry, as marketing is considered one of the three major functional areas in organisations. This course has played a significant role in nourishing my skills related to effective marketing and has helped me to gain knowledge about many new marketing theories. International marketing contributes in understanding a multi-cultural business needs, in order to develop effective marketing strategies that integrates with the global business that goes through potential changes.
Communicating with the group
The group meetings were effectively leading the team to come up with important results that helped the team leader and group members to make decisions in terms of each member’s role and responsibilities. In this coursework, online meetings via Skype took place regularly, since one of the team members lives far from the city, which made the group feel that we are good enough to work in this coursework, as distance did not obstruct the teamwork. However, the meetings that the group had in the library and after class to discuss more about the coursework and to choose the company, we thought we should have topic that will be useful in our career and understanding how companies implement their global marketing strategies.
I, as part of the team, I have showed full commitment to the team and always tempted to be a critical thinker, so each member of the group could add ideas in our brainstorming meetings, being in a team that got high skills motivated me to be hard worker in this study.
Difficulties Faced during Study
The biggest difficulty faced was to maintain balance with other subjects and to pay equal amount of attention to rest of the courses. As marketing is among my favorite subjects so there is natural inclination towards it. Thus maintaining balance was a tough