Selling During The Great Recession Of The Retail Industry

A century ago, author Robert Louis Stephenson wrote, “Everyone lives by selling something” (Kerin, Hartley, & Rudelius, 2011, p. 246). Selling has changed and taken different avenues particularly over the last decade due to the economy. Understanding the fast pace of marketing is such an important factor for any business to be successful. There is traditional selling which is of the past. and modern selling that is looking for newer, better ways to improve daily. Not to mention the innovative technology by being cost efficient, fast, and easy for consumers. The characteristics have also taken a different path which has its advantages. During the Great Recession the retail industry took a major beating (Christopher, 2011). Unfortunately,