Semester 1 20142015CBEB3101 BusinessEthicsLecturer Dr NorizahMohd

Semester 1, 2014/2015
CBEB3101 Business
Ethics
Lecturer: Dr. Norizah
Mohd Mustamil
Prepared by :
Ch’ng Chee Nie
CEB120007
Choong Yee Ping
CEB120013
Lee Wei Chong
CEB120031
Lim Ke Shin
CEB120032
Date of submission: Wednesday,
26th November 2014

Ethical issue on marketing area: Copyright

Copyright
Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort. COPYRIGHT INFRINGEMANT
 Use

of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder  Example: Right to produce, distribute, display or perform the protected work, or to make derivative works

LOGO COPYRIGHT

Skullcandy VS Skelanimals
 Skullcandy

– extreme sports headphones
 Skelanimal – an accessories and apparel brand of cute but skeletal animals
 Logo of both company comprise a skull shape which may likely to cause confusion or deceive the consuming public.

COMPANY NAME COPYRIGHT

Microsoft vs MikeRoweSoft
• MikeRoweSoft – part-time web design business
• It would be funny to add ‘soft’ to the end of it

Subways vs Steakways
• Steakways – Sell steak in all different way
• They haven’t heard Subways in Milford
• Subways need to protect its name as it seem like copyright infringement

Patent Infringement
Apple Inc. v. Samsung Electronics Co., Ltd.
 Both are smartphone producer
 Problem regarding the design of smartphones and tablet computers between themself