Seminar OnAUDI IN INDIADATE OF PRESENTATION07102014PRESENTED
Seminar On
“AUDI IN INDIA”
DATE OF PRESENTATION
07/10/2014
PRESENTED BY
Mr. Prathyaksha.H.L.
3rd SEMESTER MBA
(2013-2015)
UNDER THE GUIDANCE OF
Mr. Gururaj Shet
Asst. Professor
P G DEPT. OF MANAGEMENT STUDIES AND RESEARCH CENTRE,
PESITM, SHIVAMOGGA 577 204
(KARNATAKA)
Contents
Introduction Automotive Industry in India
Profile
Audi in India
Products
Channel of Distribution
STP Analysis
SOWT Analysis
4 P’s of Audi
Competitor
Conclusion
Introduction automotive industry in
India
The automotive industry in India is one of the largest automotive markets in the world & one of the fastest growing markets globally.
India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India
India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.7 million units
India emerged as Asia's fourth largest exporter of passenger cars
The majority of India's car manufacturing industry is based around three clusters in the south(Chennai), west(Aurangabad in Gujarat) and north(Gurgaon and Manesar in Haryana ).
There were 3,695 factories producing automotive parts in all of India.
Audi in India
Audi has been selling luxury cars in India since 2004
At present Audi is assembling the Audi A6, A4, Q3, Q5 and Q7 for the Indian market in
Aurangabad.
The Audi model range in India available across the country, it has 34 dealerships across the
India. In Karnataka (Bengaluru, Mangalore)
Increasing demand from Indian customers for the Audi models has had a major impact on the brand’s growth in India.
Audi India became the first luxury car brand in India to sell more than 10,000 units in India in financial year 2012- 2013.
Profile
Company Name: - Audi
Tagline: - Progress through technology.
Chairman of Board of Management: - Prof. Rupert Stadler.
Head of Audi India:- Joe King (1st Sept 2013)
Head Office: - Ingolstadt, Bayern.
Head Office
“AUDI IN INDIA”
DATE OF PRESENTATION
07/10/2014
PRESENTED BY
Mr. Prathyaksha.H.L.
3rd SEMESTER MBA
(2013-2015)
UNDER THE GUIDANCE OF
Mr. Gururaj Shet
Asst. Professor
P G DEPT. OF MANAGEMENT STUDIES AND RESEARCH CENTRE,
PESITM, SHIVAMOGGA 577 204
(KARNATAKA)
Contents
Introduction Automotive Industry in India
Profile
Audi in India
Products
Channel of Distribution
STP Analysis
SOWT Analysis
4 P’s of Audi
Competitor
Conclusion
Introduction automotive industry in
India
The automotive industry in India is one of the largest automotive markets in the world & one of the fastest growing markets globally.
India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India
India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.7 million units
India emerged as Asia's fourth largest exporter of passenger cars
The majority of India's car manufacturing industry is based around three clusters in the south(Chennai), west(Aurangabad in Gujarat) and north(Gurgaon and Manesar in Haryana ).
There were 3,695 factories producing automotive parts in all of India.
Audi in India
Audi has been selling luxury cars in India since 2004
At present Audi is assembling the Audi A6, A4, Q3, Q5 and Q7 for the Indian market in
Aurangabad.
The Audi model range in India available across the country, it has 34 dealerships across the
India. In Karnataka (Bengaluru, Mangalore)
Increasing demand from Indian customers for the Audi models has had a major impact on the brand’s growth in India.
Audi India became the first luxury car brand in India to sell more than 10,000 units in India in financial year 2012- 2013.
Profile
Company Name: - Audi
Tagline: - Progress through technology.
Chairman of Board of Management: - Prof. Rupert Stadler.
Head of Audi India:- Joe King (1st Sept 2013)
Head Office: - Ingolstadt, Bayern.
Head Office