Semiotics lies intermediary between philosophy and philology and is nothing less than an objectification, or self-expression, or interpretation and the formation and comprehension of meaning. This area of study is a combination between scientific discipline and a world-view. Semiotics is an enormously broad approach to understanding such matters as meaning, cognition, culture, behavior, even life itself.
At the heart of this discipline lies the notion of sign. A sign, according to Charles S. Peirce, widely acknowledged to be one of the seminal thinkers about semiotics, is something which stands to somebody for something in some respect or capacity. It is the study of signs and symbols as elements of communicative behavior and the analysis of systems of communication. These signs take the form of words, images, sounds, acts or objects, but have no genuine meaning and become signs only when we invest them with meaning- nothing is a sign unless it is interpreted and brings about some form of meaning.
Understanding semiology assists in the true understanding of one 's self, others, and how we view the world around us. Inherently, humans are reactors. Because it is human nature to act, or react toward people, items, and instances on the basis of preconceived meanings that have been assigned, it is beneficial to understand that each
References: Barthes, Elements of Semiology (1967); A. A. Berger, Signs in Contemporary Culture: An Introduction to Semiotics (1988). Buchler, J. (Ed.). (1955). Philosophical Writings of Peirce. New York: Dover Innis, R. (Ed.). Semiotics: An Introductory Anthology. Bloomington, IN: Indiana University Press.1983 Sebeok, T. Contributions to the Doctrine of Signs.Lisse: Peter de Ridder Press.1976. Unknown, Steps towards Evolutionary Semiotics. Semiotica 132, 3/4 (317-342).2000